The World’s Most Trusted POI Data Built for Scale

Access 200M+ verified global POIs to validate markets, optimize locations, and power data-driven expansion.

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In 30 minutes, we will:

  • A personalized POI Data recommendation

  • Use cases tailored to your business

  • Clear answers on pricing, delivery, and integration

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Rich Attributes

Why choose Factori POI Data?

Find out how much more you get with our best in class POI Data trusted by over 300 global businesses

Dataset Features

Factori

Other Data Providers

200M+ POIs across 229 countries

6,000+ distinct categories

50+ attributes per location

Daily Data Updates

Detailed Visitor Demographics

Time-Segmented Insights

Flexible Delivery Options

Competitive Brand Affinity Analysis

Contextual Data Enrichment (Popular times, place topics)

Privacy-First Approach

Point of Interest (POI) Data tailored for your industry challenges

Target campaigns with precision

Connect with audiences based on their actual location behaviors

  • OOH Placement: Position billboards on high-value audience routes

  • Audience Segmentation: Group users by location visit patterns

  • Competitive Intelligence: Identify areas with audience overlap

  • Campaign Measurement: Track real visits from ad exposure

campaign performance using POI data

Place stores with confidence

Optimize store strategies with real customer movement data

  • Store Performance: Compare location traffic across your network

  • Site Selection: Find optimal locations based on visit patterns

  • Customer Journey: Track pre and post-store visit behaviors

  • Competitor Analysis: Measure share of visits in key trade areas

Revolutionize Retail Strategy with Location Insights

Position Services Strategically

Optimize financial services with location strategy

  • Branch Optimization: Place services where customers actually go

  • ATM Placement: Identify high-traffic areas needing coverage

  • Competitive Analysis: Track visit share against other institutions

  • Market Expansion: Find underserved areas with growth potential

Enhance Financial Services with Location Intelligence

Engage players where they are

Create engaging experiences based on player movement patterns

  • Player Movement: Design features based on location behavior

  • Event Planning: Select venues where players naturally gather

  • Engagement Analysis: Link location visits to in-game actions

  • Regional Targeting: Focus efforts on high-density player areas

Level Up Gaming Strategy with Location Data

Real results from real clients

See how industry leaders are transforming their business with our POI data

Factori’s POI data helped us open three new stores that are outperforming our network by 27%. Their accuracy and detail gave us the confidence to move fast in competitive markets

Sarah Chen
Vice President, Retail Chain

After starting to use Factori’s POI database, our campaign targeting improved by 34%. Our clients now see measurable foot traffic increases to their locations.

James Rodriguez
CMO, Global Marketing Agency

Switching to Factori solved our incomplete data problems. Their comprehensive POI coverage helps us spot neighborhood trends months before competitors.

Michael Thompson
Research Director, MI Firm

POI Data Trusted by Growth Leaders

Talk to one of our experts in a no-obligation, 1-to-1 call.

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