POI Data that delivers 27% better busines results

Get access to 200M+ global POIs and get the accurate, detailed location insights your team has been missing.

Factori’s POI data helped us open three new stores that are outperforming our network by 27%. Their accuracy and detail gave us the confidence to move fast in competitive markets

Sarah Chen
Vice President, Retail Chain

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0M+

Global POIs

Countries & Regions

Uncover Strategic Insights with Accurate Places Data

Access comprehensive POI analytics to unlock growth opportunities

Advanced venue mapping
Brand presence analysis
Category intelligence
Geographic distribution insights

Business Optimization

Master Location Strategy with POI Intelligence

Drive business decisions with enriched points of interest data

Strategic site selection
Network optimization
Competitive analysis
Market penetration insights

Master Location Strategy with POI Intelligence

Data quality

Rich POI Data for Confident Decisions

Leverage detailed venue attributes for precise location intelligence

Comprehensive brand mapping
Detailed venue attributes
Regular data updates
Global coverage verification

Factori advantages

Factori does everything that others do — and so much more!

Find out how much more you get with our best in class POI Data trusted by over 500 global businesses

Dataset Features

Factori

Other Data Providers

200M+ POIs across 229 countries

6,000+ distinct categories

50+ attributes per location

Daily Data Updates

Detailed Visitor Demographics

Time-Segmented Insights

Flexible Delivery Options

Competitive Brand Affinity Analysis

Contextual Data Enrichment (Popular times, place topics)

Privacy-First Approach

POI Data tailored for your industry challenges

Target campaigns effectively

Connect with audiences based on places they actually visit

OOH Placement: Select billboard locations with highest relevance
Audience Segmentation: Define groups by visited location types
Competitive Insights: See which competitor locations draw traffic
Campaign Measurement: Track visits after ad exposure

Optimize store networks

Find ideal locations and analyze competitor proximity

Site Selection: Identify high-potential store locations
Competitor Mapping: Monitor nearby store openings and closures
Trade Area Analysis: Define true customer visit areas
Strategic Expansion: Build data-driven growth plans

Revolutionize Retail Strategy with Location Insights

Strengthen market analysis

Make lending and expansion decisions with location context

Branch Strategy: Optimize network coverage vs competition
Risk Assessment: Evaluate business viability by location factors
Market Penetration: Identify underserved areas with potential
Fraud Detection: Flag unusual transaction locations

Enhance Financial Services with Location Intelligence

Level up gaming strategy

Create location-based experiences that drive engagement and revenue

Player Targeting: Reach gamers based on real-world POI visits
Event Planning: Find optimal locations for gaming tournaments
Venue Selection: Identify prime spots for gaming centers
AR Experience Design: Create games around popular POI locations

Level Up Gaming Strategy with Location Data

Real results from real clients

See how industry leaders are transforming their business with our POI data

Factori’s POI data helped us open three new stores that are outperforming our network by 27%. Their accuracy and detail gave us the confidence to move fast in competitive markets

Sarah Chen
Vice President, Retail Chain

After starting to use Factori’s POI database, our campaign targeting improved by 34%. Our clients now see measurable foot traffic increases to their locations.

James Rodriguez
CMO, Global Marketing Agency

Switching to Factori solved our incomplete data problems. Their comprehensive POI coverage helps us spot neighborhood trends months before competitors.

Michael Thompson
Research Director, MI Firm