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Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

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How to Compare Retail Locations With Similar Demographics

How to Compare Retail Locations With Similar Demographic Data

Learn how to compare retail locations using foot traffic, trade areas, competition, customer fit, accessibility, and cannibalisation risk.
How Store Cannibalisation Analysis Separates Net-New Demand

How Store Cannibalisation Analysis Separates Net-New Demand

Learn how store cannibalisation analysis helps retailers separate net-new demand from transferred visits and measure the network impact of a new store.
Foot Traffic Attribution_ How to Measure Campaign-Driven Store Visits

Foot Traffic Attribution: How to Measure Campaign-Driven Store Visits

Learn how foot traffic attribution connects ad exposure with store visits, measures incremental lift, and improves offline campaign performance.
Catchment Area Analysis for Evaluating Retail Locations

Catchment Area Analysis for Evaluating Retail Locations

Discover how catchment area analysis uses mobility, POI, people, and visit data to evaluate retail locations, market potential, and cannibalization risk.
How POI Data for EV Charging Networks Improves Site Selection

How POI Data for EV Charging Networks Improves Site Selection and Utilization

POI data helps EV charging operators, cities, and businesses place chargers where drivers naturally stop, shop, work, and travel. By using location, mobility, and foot traffic insights, POI data improves charger utilization, reduces deployment risk, and supports smarter EV infrastructure planning.
Catchment Area

What Is a Catchment Area and How Do Businesses Analyse It?

Understand what a catchment area is, how businesses analyse it, and how mobility, visit, Places, and People data improve location decisions.
12 Ways to Increase Foot Traffic in Retail Using Real-World Data

12 Ways to Increase Foot Traffic in Retail Using Real-World Data

Discover how to increase foot traffic in retail using mobility data, trade area insights, audience targeting, and campaign measurement.
Data-Driven Retail Decisions

How Data-Driven Retail Decisions Improve Stores, Markets, and Demand Planning

See how retailers use internal and external data to improve store performance, demand planning, marketing, site selection, and market expansion.
Using Geospatial Data for Retail Industry to Evaluate Sites, Trade Areas, and Markets

Using Geospatial Data for Retail Industry to Evaluate Sites, Trade Areas, and Markets

See how retailers use geospatial data to evaluate sites, analyze trade areas, compare markets, and support smarter expansion decisions.