• Micro-Catchment Footfall: How Retailers Can Spot Shifting Demand at a Street-Block Level

    Published on: December 17, 2025

    Micro-Catchment Footfall: How Retailers Can Spot Shifting Demand at a Street-Block Level

    Most retailers measure footfall at the store level. Some look at ZIP codes or city-wide patterns. But the insights that...

  • Retail Geo-targeting Strategies for Holiday Marketing

    Published on: December 5, 2025

    Retail Geo-targeting Strategies for Holiday Marketing

    Holiday marketing is noisy, expensive, and brutally local. Same national campaign. Same discount. Same creative. Completely different results between two...

  • How to Use Audience Data for Effective Digital Ad Targeting

    Published on: November 6, 2025

    How to Use Audience Data for Effective Digital Ad Targeting

    Imagine this: you launch a new campaign that looks perfect on paper with strong visuals, catchy copy, and a decent...

  • Big Data and Mobility

    Published on: October 29, 2025

    Big Data and Mobility: How They’re Powering the Future of Smart Cities

    In today’s hyperconnected world, data is the new infrastructure. Every movement, every trip, and every city interaction generates valuable information...

  • Top 5 Location Data Providers In The Industry

    Published on: October 29, 2025

    Top 5 Location Data Providers In The Industry

    As businesses become increasingly data-driven, location data has emerged as one of the most powerful tools for understanding people and...

  • Using Mobility Data for Travel Insights that Drive Better Planning and Discovery

    Published on: October 28, 2025

    How to Use Mobility Data to Drive Better Planning & Discovery in the Travel Industry

    Travel today is shaped by data. From the way people move through cities to the routes they take on vacation,...

  • Why POI Data Matters in EV Charging Network Expansion

    Published on: October 8, 2025

    Why POI Data Matters in EV Charging Network Expansion

    The global shift toward electric vehicles (EVs) is accelerating, but the infrastructure to support them often lags behind. Poorly placed...

  • Points of Interest API

    Published on: September 26, 2025

    Everything You Need to Know About Points of Interest API

    Whether you’re finding the closest ATM, booking a restaurant for dinner, or analyzing the best area to open a retail...

  • Applications of Points of Interest Data in Retail

    Published on: September 24, 2025

    Applications of Points of Interest Data in Retail

    Introduction In today’s fast-moving retail landscape, data is the backbone of smart decision-making. One powerful yet often overlooked type of...

  • Texas Points of Interest for Business Owners

    Published on: September 11, 2025

    Texas Points of Interest for Business Owners

    Explore the top Texas points of interest. Find ideal business locations, POI data, and insights to boost your business near Texas's iconic attractions.

  • geofencing marketing

    Published on: September 4, 2025

    Geofencing Marketing: Unlocking Real-World Engagement

    Generic ads rarely grab attention in today’s crowded digital landscape. What businesses need is a way to connect with potential...

  • Points of interest (POI)

    Published on: August 29, 2025

    Points of Interest (POI): Understanding the Places That Shape Consumer Behavior

    Cities are living maps of human intention.  From the café where commuters grab their morning coffee, to the shopping mall...