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Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

Retail Location Analysis: A Data-Driven Guide to Site Selection

Using Drive Time Analysis to Evaluate Store Trade Areas

Learn how drive time analysis helps retailers evaluate store trade areas by comparing accessibility, competition, mobility, visitation, and market potential.

Published on: October 6, 2026

Real-World Data for Competitive Intelligence: Beyond Prices and Store Counts

Learn how data companies use POI, mobility, visitation, market, and other real-world data to build stronger competitive intelligence products and features.

Published on: October 5, 2026

Best SafeGraph Alternatives for POI and Location Data in 2026

Compare the best SafeGraph alternatives for POI and location data in 2026 across coverage, mobility, mapping, delivery, data quality, and buyer fit.

Published on: October 5, 2026

Best Placer.ai Alternatives for Foot Traffic Data and Location Intelligence in 2026

Compare the best Placer.ai alternatives for foot traffic and location intelligence, including mobility data, POI, GIS, site selection, and spatial analytics platforms.

Published on: October 1, 2026

From Foot Traffic to a Defensible Number: How AI Forecasts New-Store Revenue

Learn how AI revenue forecasting combines mobility, POI, demographic, and store-performance data to build more explainable and defensible new-store forecasts.

Published on: October 1, 2026

Real World Audience Data for Seasonal Campaigns

See how real world audience data helps marketers build, validate, and activate seasonal audiences using demographics, behavior, visitation, and reachability.