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Explore our latest publications, from industry insights to in-depth tech analysis

Retail Location Analysis: A Data-Driven Guide to Site Selection

Trade Area Demographics: What Market Averages Hide

Two markets can share the same average income and offer completely different audiences. How to read trade area demographics by distribution, count, and geography.

Published on: September 11, 2026

How Accurate Is Foot Traffic Data? Six Decisions Behind the Number

Foot traffic accuracy depends on more than one metric. Explore the six factors that shape the numbers, from location signals and sampling to validating the data against your own sites.

Published on: September 10, 2026

Foot Traffic Trends and Analysis: Stop Guessing Where Your Next Location Should Be

Use foot traffic trends and analysis to compare locations, forecast demand, optimize staffing, measure campaigns, and make smarter site decisions.

Published on: September 2, 2026

Why Retailers Miss Foot Traffic Targets Because of Hidden Data Gaps

Learn why retailers miss foot traffic targets when stale or single-source places data hides closures, competitors, and shifts in local trade areas.

Published on: August 20, 2026

How Store Cannibalisation Analysis Separates Net-New Demand

Learn how store cannibalisation analysis helps retailers separate net-new demand from transferred visits and measure the network impact of a new store.

Published on: August 6, 2026

Foot Traffic Attribution: How to Measure Campaign-Driven Store Visits

Learn how foot traffic attribution connects ad exposure with store visits, measures incremental lift, and improves offline campaign performance.

Published on: July 30, 2026

Catchment Area Analysis for Evaluating Retail Locations

Discover how catchment area analysis uses mobility, POI, people, and visit data to evaluate retail locations, market potential, and cannibalization risk.

Published on: July 29, 2026

How POI Data for EV Charging Networks Improves Site Selection and Utilization

POI data helps EV charging operators, cities, and businesses place chargers where drivers naturally stop, shop, work, and travel. By using location, mobility, and foot traffic insights, POI data improves charger utilization, reduces deployment risk, and supports smarter EV infrastructure planning.

Published on: July 29, 2026

What Is a Catchment Area and How Do Businesses Analyse It?

Understand what a catchment area is, how businesses analyse it, and how mobility, visit, Places, and People data improve location decisions.

Published on: July 28, 2026

Read The Latest Data Insights

Retail Location Analysis: A Data-Driven Guide to Site Selection

Read The Latest
Data Insights