Data Industry Allies Factori and Datarade Strengthen Partnership

Data Industry Allies Factori and Datarade Strengthen Partnership

Singapore Nov. 5, 2020

Leading customer intelligence platform, Factori, has announced its official partnership with Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarades tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to Factori data products.

Factori specializes in alternative consumer data collected from mobile audiences to provide intelligence covering consumer identity, behavior and interests. The companys massive consumer datasets of over 2.3 billion profiles across the globe, in over 36 markets, and are designed to help users leverage alternative data for various use cases.

Factori mission to help companies leverage high-quality alternative data globally, at scale coincides with Datarades ability to deliver datasets to users worldwide, effortlessly. We were looking for an effective way to distribute our data and Datarade proved to be the superior marketplace for that. I believe our partnership has flourished and we have helped many businesses find data-driven solutions to a range of challenges they face in this new world. Rohit Maheswaran, Co-Founder and Chief Product Officer of Factori.

Factori collects data from premium publishers, survey companies, online services, and public sources, amongst others. The company cleans, processes and validates all data sources with advanced algorithms before ingesting it into its pipeline and customer graph. Use cases for Factori's data include mobile audience targeting, identity resolution, data enrichment, business analytics, digital behaviour tracking, footfall measurement, and many more.

Its a pleasure having Factori as a data industry partner. Its rare for a data provider to offer such a versatile range of reliable datasets with global coverage, from daily mobile location data feeds, to their first-party identity database. Datarades clients are consistently impressed by Factori professional yet flexible approach, and, most importantly, by the results that Factori consumer intelligence delivers for their business. Richard Hoffmann, Co-Founder and CCO of Datarade.

Factori fresh and accurate alternative datasets help businesses in industries including retail, CPG, financial services, automotive, and travel. Factori data enables clients to analyze consumer behavior, then take data-driven action to deliver better customer experiences and make stronger business decisions. Factori complies with global privacy regulations including  CCPA and GDPR, and adheres to strict data collection (opt-in) and opt-out processes.

About Datarade

Datarade is the worlds fastest-growing e-commerce platform for data. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.

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