Published on: May 21, 2025
How POI Data personalization is transforming customer experience
POI data offers detailed insights about real-world places like stores, gyms, or restaurants helping brands personalize experiences based on where customers go and what surrounds them. With Factori’s rich POI dataset, businesses can deliver more relevant, location-aware experiences that feel timely and intuitive.
Published on: July 29, 2024
5 Reasons to Use Location Intelligence in the Mobile Apps Industry
Discover how location intelligence transforms mobile app strategies. Learn the top 5 reasons to leverage geospatial data for personalizing user experiences, optimizing marketing campaigns, enhancing user acquisition and retention, improving operational efficiency, and gaining a competitive edge.
Published on: July 19, 2024
Audience Data Segmentation: All You Need to Know
Learn the essentials of audience data segmentation, including key concepts, types of data, effective strategies, tools, and future trends.
Published on: July 11, 2024
Data Targeting: 10 Strategies to Reach the Right Audience
Discover ten powerful strategies to leverage intent data for targeting audiences effectively. Learn how to recognize intent signals, prioritize high-value prospects, personalize outreach, and optimize multi-channel strategy to enhance your marketing efforts.
Published on: July 2, 2024
Everything You Ever Wanted to Know About Data Enrichment
Discover how data enrichment can expand your audience reach and improve omnichannel campaigns in our comprehensive guide. Learn to enhance customer profiles, understand behavior, and deliver personalized messages for better engagement and results. Schedule a free discovery call today!
Published on: July 2, 2024
How External Data Helps Businesses and Why They Need a Data-strategy
Discover how external data transforms business operations and why a strong data strategy is crucial. Learn about the benefits of integrating external insights for enhanced decision-making, risk management, and innovation, and explore practical steps to implement an effective data strategy that drive
Published on: July 1, 2024
Mastering Data-Driven Acquisition Marketing | Essential Strategies for Growth
Explore the crucial role of data in enhancing customer acquisition strategies. This comprehensive guide covers everything from selecting the right audience to leveraging technology and analyzing key metrics, helping businesses navigate the competitive landscape and achieve sustainable growth.
Published on: June 28, 2024
The Essential Guide to Audience Activation in the Omni-channel Marketing Ecosystem
Unlock the power of omni-channel marketing with insights on audience activation strategies. Navigate data complexities for hyper-personalized marketing.
Published on: June 28, 2024
Customer Data Onboarding 101: Ultimate Benefits, Examples And Why You Need It
Discover the power of customer data onboarding for marketing and business decisions. Learn about the process, benefits, and real-world examples.
Published on: June 28, 2024
How Customer Intelligence Can Help Retail Brands Recover From The Pandemic Slump?
Discover how customer intelligence helps retail brands adapt to post-pandemic shifts in consumer behavior, drive sales, and regain lost customers. Request a demo now!
Published on: June 28, 2024
Defining The Customer Intelligence Value Chain, A 101
Explore the customer intelligence value chain and its pivotal role in maximizing marketing investments. Learn the 5 essential steps to build a robust strategy.
Published on: June 28, 2024
3 Powerful Data Enrichment Use Cases For E-commerce
Elevate your e-commerce game with data enrichment. Discover how to enhance personalization, target ads, and measure omnichannel performance for higher ROI.
Published on: June 28, 2024
Measure DOOH Right with Real World Intelligence
Unlock the full potential of DOOH campaigns with footfall attribution powered by real-world intelligence. Measure effectiveness and enhance ROI. Learn more!
Published on: June 28, 2024
How Identity Will Drive Customer Centricity in a Post-Cookie World
Discover how identity solutions pave the way for personalized marketing in a cookie-less world. Get ahead with Factori's expertise. Request a demo today!
Published on: June 28, 2024
Keeping up with the millennials
Explore the unique traits and preferences of millennials and learn how mobile data and location analytics can help brands stay relevant and consumer-centric.
Published on: June 28, 2024
Supercharge Your Holiday Campaigns With These Data Strategies
Expand your holiday campaigns with data strategies that drive results. Learn how data enrichment and behavioral insights can elevate your marketing efforts.
