• Using POI data for Market entry decisions

    Published on: May 19, 2025

    How POI Data guides smarter market entry decisions

    Expanding into a new market doesn’t have to be a gamble. With POI data, businesses can uncover high-potential locations, understand the true competitive landscape, and build a data-driven market entry strategy.

  • Identity Resolution and Data Enrichment for Publishers

    Published on: June 28, 2024

    How identity resolution and data enrichment can help publishers deliver results for new age advertisers

    Discover how identity resolution and data enrichment empower publishers to understand readers better, deliver personalized content, and drive ad performance effectively.

  • What is Identity Resolution?

    Published on: June 28, 2024

    What Is Identity Resolution And What Makes It A Critical Tool For Today’s Brands And Marketers

    Discover the power of identity resolution in today's data-driven marketing landscape. Learn how it enhances personalization, measurement, and customer insights.

  • Published on: June 28, 2024

    Factori launches customer intelligence platform to help brands boost their customer data strategy

    Discover how Factori's new customer intelligence platform helps brands navigate the evolving consumer landscape with identity resolution and data enrichment.

  • Published on: June 28, 2024

    How Alternative Data is Powering Cybersecurity Platforms

    Discover how alternative data, including location intelligence, revolutionizes cybersecurity platforms, safeguarding businesses and enhancing customer trust.

  • Location Intelligence Use Cases In OOH And DOOH Campaign Planning

    Published on: June 28, 2024

    Location Intelligence Use Cases In OOH And DOOH Campaign Planning

    Discover how location intelligence revolutionizes OOH and DOOH advertising strategies, from audience targeting to campaign attribution, for impactful marketing outcomes.

  • Three ways to maximise the value of your customer data

    Published on: June 28, 2024

    Three ways to maximize the value of your customer data

    Orginate how to unlock the full potential of your customer data with strategies for personalized experiences, audience expansion, and holistic data utilization.

  • Published on: June 28, 2024

    Real World Insights on Melbourne Cup Revellers

    Here are the insights on this year's Melbourne Cup Day gathered from Factori's data that can help predict attendees' real world behaviour.

  • Modern Customer Graph

    Published on: June 28, 2024

    Modern customer graph – the secret sauce of sound customer intelligence

    Discover how the modern customer graph revolutionizes customer intelligence, offering insights into diverse consumer behaviors for personalized marketing.

  • Modern Data Stack

    Published on: June 28, 2024

    Why the modern data stack supercharges your marketing analytics efforts

    Discover how modern data stacks revolutionize marketing analytics. Learn cost-effective solutions, plug & play integration, and faster time-to-market strategies.

  • Published on: June 28, 2024

    How to Master Omnichannel Shopping Experiences for Your Offline Shoppers

    Learn how to create seamless omnichannel shopping experiences for offline shoppers. Explore strategies, customer data utilization, and the role of Factori in this transition.

  • questions to ask your identity resolution partner

    Published on: June 28, 2024

    6 questions to ask your identity resolution partner

    Find the crucial questions to ask potential identity resolution partners to ensure accuracy, privacy compliance, and data quality for your marketing strategies.

  • Reaching your Next Customer

    Published on: June 28, 2024

    Reaching your Next Customer with Audience Data

    Discover the power of audience data in modern marketing. Get insights, solutions, and strategies to overcome challenges in the evolving advertising ecosystem. Download now!

  • Published on: June 28, 2024

    How Well Do You Know Your IPL Fans?

    Find key insights into the demographics, device usage, app preferences, and real-world brand affinities of IPL fans to optimize your marketing strategy.

  • Published on: June 20, 2024

    Factori Updates Product Superpowers for More Accountable and Efficient Marketing in 2023 and Beyond

    Discover Factori's latest product enhancements for smarter targeting, improved campaign measurement, hyper-targeted outdoor advertising, and up-to-date customer data.

  • Published on: June 20, 2024

    How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World

    Discover how alternative data sources like real-world intelligence can provide investment managers with fresh market insights for navigating the post-pandemic world.