Published on: May 5, 2025
How High-Fidelity Mobility Data fuels hyper-personalized campaigns
Marketers crave personalization, but most still miss the mark. High-fidelity mobility data reveals real-world consumer behavior with unmatched precision. It’s the edge brands need to deliver truly relevant, moment-based campaigns.
Published on: June 28, 2024
How Alternative Data is Powering Cybersecurity Platforms
Discover how alternative data, including location intelligence, revolutionizes cybersecurity platforms, safeguarding businesses and enhancing customer trust.
Published on: June 28, 2024
Location Intelligence Use Cases In OOH And DOOH Campaign Planning
Discover how location intelligence revolutionizes OOH and DOOH advertising strategies, from audience targeting to campaign attribution, for impactful marketing outcomes.
Published on: June 28, 2024
Three ways to maximize the value of your customer data
Orginate how to unlock the full potential of your customer data with strategies for personalized experiences, audience expansion, and holistic data utilization.
Published on: June 28, 2024
Real World Insights on Melbourne Cup Revellers
Here are the insights on this year's Melbourne Cup Day gathered from Factori's data that can help predict attendees' real world behaviour.
Published on: June 28, 2024
Modern customer graph – the secret sauce of sound customer intelligence
Discover how the modern customer graph revolutionizes customer intelligence, offering insights into diverse consumer behaviors for personalized marketing.
Published on: June 28, 2024
Why the modern data stack supercharges your marketing analytics efforts
Discover how modern data stacks revolutionize marketing analytics. Learn cost-effective solutions, plug & play integration, and faster time-to-market strategies.
Published on: June 28, 2024
How to Master Omnichannel Shopping Experiences for Your Offline Shoppers
Learn how to create seamless omnichannel shopping experiences for offline shoppers. Explore strategies, customer data utilization, and the role of Factori in this transition.
Published on: June 28, 2024
6 questions to ask your identity resolution partner
Find the crucial questions to ask potential identity resolution partners to ensure accuracy, privacy compliance, and data quality for your marketing strategies.
Published on: June 28, 2024
Reaching your Next Customer with Audience Data
Discover the power of audience data in modern marketing. Get insights, solutions, and strategies to overcome challenges in the evolving advertising ecosystem. Download now!
Published on: June 28, 2024
How Well Do You Know Your IPL Fans?
Find key insights into the demographics, device usage, app preferences, and real-world brand affinities of IPL fans to optimize your marketing strategy.
Published on: June 20, 2024
Factori Updates Product Superpowers for More Accountable and Efficient Marketing in 2023 and Beyond
Discover Factori's latest product enhancements for smarter targeting, improved campaign measurement, hyper-targeted outdoor advertising, and up-to-date customer data.
Published on: June 20, 2024
How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World
Discover how alternative data sources like real-world intelligence can provide investment managers with fresh market insights for navigating the post-pandemic world.
Published on: June 20, 2024
How FMCG Can Use Alternative Data To Empower Supply Chain In The Times Of COVID-19
Discover how FMCG brands leverage alternative data to navigate supply chain challenges amidst COVID-19, ensuring seamless operations and customer satisfaction.
Published on: June 20, 2024
Targeting Car Buyers? Here Are 5 Audience Segments That Can Add Value
Unlock key segments for targeting car buyers effectively. From showroom visitors to ridesharing app users, optimize your strategy with Factori's data insights.
Published on: June 20, 2024
Targeting Destination Travellers? Here Are 6 Segments To Start With
Explore segments like Resort Hotel Visitors, Business Travellers, and more to tailor campaigns for destination travellers. Request a Lifesight demo today!
