Published on: May 21, 2025
How POI Data personalization is transforming customer experience
POI data offers detailed insights about real-world places like stores, gyms, or restaurants helping brands personalize experiences based on where customers go and what surrounds them. With Factori’s rich POI dataset, businesses can deliver more relevant, location-aware experiences that feel timely and intuitive.
Published on: June 20, 2024
DOOH And Location Intelligence – A Match Made In Heaven
Unlock the potential of DOOH advertising with location intelligence. Enhance audience targeting, optimize ad spend, and measure campaign effectiveness for higher ROI.
Published on: June 20, 2024
How Data Enrichment Empowers Mobile Apps With Higher Engagement and Ad Revenue
Discover how external data enrichment empowers mobile apps to deliver personalized experiences, attract advertisers, and drive higher engagement and ad revenue.
Published on: June 20, 2024
Enhancing brand loyalty with customer data.
Learn how identity resolution empowers brands to offer personalized experiences, understand customer behaviors, and drive brand loyalty. Request a demo now.
Published on: June 20, 2024
Hack your online metrics with better offline audience targeting
Bridge online and offline audience data to improve campaign performance. Learn how better audience targeting can hack your online metrics. Request a demo!
Published on: June 20, 2024
Helping The Underbanked By Putting Alternative Consumer Data Into Action
Learn how alternative data, including location and mobile-based insights, can help banking and fintech services reach the unbanked population and promote financial inclusion in emerging markets.
Published on: June 20, 2024
Here’s Why Human Mobility Is The Best Alternative Data For Financial Services
Discover why human mobility is the ultimate alternative data source for financial services, offering deeper insights, optimized services, and supporting financial inclusion.
Published on: June 20, 2024
Why Identity Resolution Will Be A Part Of Every Marketer’s Data Strategy In The Privacy-First Era
Discover why identity resolution is essential for marketers in the privacy-first era. Learn how it empowers brands to deliver personalized experiences.
Published on: June 20, 2024
Impact Of COVID-19: Dubai International Airport Footfalls
Discover the significant impact of COVID-19 on footfalls at Dubai International Airport. Analyze the data and stay informed with our ongoing analysis series.
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Published on: June 20, 2024
Impact Of COVID-19 On Mall Footfalls In Singapore
Explore the impact of COVID-19 on mall footfalls in Singapore, with data analysis showing a substantial decrease in visitor numbers, reflecting global trends.
Published on: June 20, 2024
The Impact Of COVID-19 On The Out Of Home (OOH) Industry
Understand the impact of COVID-19 on the Out of Home (OOH) industry, and the shift towards data-driven strategies for optimizing media spend to enhance ROI.
Published on: June 20, 2024
Introducing Flux Audience Builder
Discover Flux Audience Builder, a powerful feature allowing advertisers to create custom mobile-based audience segments based on geography, brand affinity, and more.
Published on: June 20, 2024
Introducing ScreenIQ: Data-driven OOH Strategies Made Easy
Introducing ScreenIQ: The new OOH Media Measurements, Insights & Planning tool by Factori. Optimize media spend and reach the right audience. Book a demo now!
Published on: June 20, 2024
Introducing ScreenIQ, Out Of Home Measurements, Insights & Planning Tool
Discover ScreenIQ, Factori's new tool for OOH measurements, insights, and planning. Optimize your campaigns with high-quality data. Request a live demo now!
Published on: June 20, 2024
Making the most of the media giant that is IPL
Discover how to maximize ROI in IPL marketing through accurate attribution and audience insights. Level up your game with location intelligence!
Published on: June 20, 2024
How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change
Discover how CPG brands utilize app usage data to understand shifts in consumer behavior, optimize omnichannel marketing, and predict future trends. Contact us for insights!
