Published on: December 31, 2024
10 Ways to Improve Lead Generation Through Data-Driven Best Practices
Discover 10 effective strategies to improve lead generation through data-driven best practices. Learn how to target high-value customers, use look-alike modeling, leverage intent data, and more for sustainable growth in B2B marketing.
Published on: June 20, 2024
Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders
Unlock the power of mobile audiences to understand complex car buying journeys, personalize targeting, and enhance ROI for automotive brands in the Asia Pacific region.
Published on: June 20, 2024
E-commerce is now capitalising on Mobile Audiences to boost conversions
Discover how e-commerce brands can capitalize on mobile audiences to enhance consumer insight, tailor marketing strategies, and boost conversion rates.
Published on: June 20, 2024
Mobile location tracking will boost in-store customer experience
Learn how mobile data tracking enhances footfall measurement, drives better campaigns, and customizes in-store experiences, as discussed by Tom Gregory of Factori.
Published on: June 20, 2024
OOH comes of age with location intelligence
Discover how location intelligence is revolutionizing Out Of Home advertising, improving site selection, and measuring ROI for better campaign effectiveness.
Published on: June 20, 2024
A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?
Discover how data-driven insights can help luxury hotels navigate the complexities of post-pandemic travel, win consumer trust, and optimize operational expenses. Learn more now!
Published on: June 20, 2024
How to make the most of the OTT advertising opportunity
Explore strategies for navigating the booming OTT advertising landscape, from audience insights to measurement frameworks, and prepare for the future of video marketing.
Published on: June 20, 2024
How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT
Discover how data enrichment drives better content and ad engagement on OTT platforms. Learn how real-world intelligence and consumer insights optimize user experiences.
Published on: June 20, 2024
Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?
Explore how Australian retail brands can leverage real-world intelligence and consumer insights to navigate cultural diversity and e-commerce trends. Evolve your strategy now!
Published on: June 20, 2024
Are Brands Ready For The New Post-Pandemic Customer Journeys?
Realize the evolving consumer landscape post-pandemic and how brands can adapt with insights from Factori's O2O data strategy. Prepare for the new normal now!
Published on: June 20, 2024
Why Programmatic OOH Will Gain Ground In The Post-Lockdown World
Discover how programmatic OOH advertising, empowered by real-time insights and dynamic creative optimization, is poised to thrive in the post-lockdown world.
Published on: June 20, 2024
How To Reach Luxury Shoppers In Japan
Learn how to harness data enrichment and lookalike audience targeting to reach Japanese luxury consumers across omnichannel platforms. Request a demo today!
Published on: June 20, 2024
Why Real World Data Enrichment Is Crucial In E-Commerce Audience
Unlock the power of audience data in modern marketing. Learn how to leverage data for targeted campaigns amidst evolving advertising landscapes. Download now!
Published on: June 20, 2024
Why are marketers placing their bets on DOOH in 2020?
Discover why marketers are increasing ad spend on DOOH in 2020. From dynamic creative optimization to stronger attribution, DOOH offers unparalleled benefits.
Published on: June 20, 2024
Why Social Distancing Matters: Insights From Geo-Spatial Data
Learn the importance of social distancing through geo-spatial data analysis. Learn about travel patterns, COVID-19 correlations, and hotspot identification.
Published on: June 20, 2024
Targeting Shoppers For This Festive Season? Look No Further!
Maximize holiday sales! Explore audience segments like Mall Visitors, Mobile Shoppers, Gift Shoppers, and Shopping App Users for festive marketing success.
