Factori Resources

Explore our latest publications, from industry insights to in-depth tech analysis

  • Why POI Data Matters in EV Charging Network Expansion

    Published on: October 8, 2025

    Why POI Data Matters in EV Charging Network Expansion

    The global shift toward electric vehicles (EVs) is accelerating, but the infrastructure to support them often lags behind. Poorly placed...

  • Points of Interest API

    Published on: September 26, 2025

    Everything You Need to Know About Points of Interest API

    Whether you’re finding the closest ATM, booking a restaurant for dinner, or analyzing the best area to open a retail...

  • Applications of Points of Interest Data in Retail

    Published on: September 24, 2025

    Applications of Points of Interest Data in Retail

    Introduction In today’s fast-moving retail landscape, data is the backbone of smart decision-making. One powerful yet often overlooked type of...

  • Texas Points of Interest for Business Owners

    Published on: September 11, 2025

    Texas Points of Interest for Business Owners

    Explore the top Texas points of interest. Find ideal business locations, POI data, and insights to boost your business near Texas's iconic attractions.

  • geofencing marketing

    Published on: September 4, 2025

    Geofencing Marketing: Unlocking Real-World Engagement

    Generic ads rarely grab attention in today’s crowded digital landscape. What businesses need is a way to connect with potential...

  • Points of interest (POI)

    Published on: August 29, 2025

    Points of Interest (POI): Understanding the Places That Shape Consumer Behavior

    Cities are living maps of human intention.  From the café where commuters grab their morning coffee, to the shopping mall...

  • Enhance customer experience using POI data

    Published on: May 21, 2025

    How POI Data personalization is transforming customer experience

    POI data offers detailed insights about real-world places like stores, gyms, or restaurants helping brands personalize experiences based on where customers go and what surrounds them. With Factori’s rich POI dataset, businesses can deliver more relevant, location-aware experiences that feel timely and intuitive.

  • Using POI data for Market entry decisions

    Published on: May 19, 2025

    How POI Data guides smarter market entry decisions

    Expanding into a new market doesn’t have to be a gamble. With POI data, businesses can uncover high-potential locations, understand the true competitive landscape, and build a data-driven market entry strategy.

  • retail trend forecasting with visit data

    Published on: May 14, 2025

    How Visit Data transforms predictive analytics in retail

    Discover how leading retailers are using predictive analytics and visit data to anticipate customer behavior. From smarter staffing to more accurate inventory planning, learn how visit insights are shaping the future of retail operations.

  • Visit data to analyze consumer behavior

    Published on: May 7, 2025

    Why Visit Data is key to understanding consumer behavior

    Visit data offers a powerful lens into real-world customer behavior, revealing when, where, and how people interact with physical locations. From optimizing store layouts to measuring marketing impact, these insights help businesses make smarter decisions.

  • Personalization using High-fidelity data

    Published on: May 5, 2025

    How High-Fidelity Mobility Data fuels hyper-personalized campaigns

    Marketers crave personalization, but most still miss the mark. High-fidelity mobility data reveals real-world consumer behavior with unmatched precision. It’s the edge brands need to deliver truly relevant, moment-based campaigns.

  • High fidelity mobility data for business decisions

    Published on: May 2, 2025

    How High-Fidelity Mobility Data drives smarter business strategy

    Understanding where people go is just the beginning. Today’s businesses need to know why they go there, how long they stay, and what they do next. These insights can drive business results

  • Location Intelligence Methodology explained

    Published on: April 28, 2025

    Why location intelligence is key to better business strategy

    Discover how Factori leverages advanced location intelligence to help businesses unlock new growth opportunities, make smarter decisions, and stay ahead in a competitive market.

  • Guide to POI data

    Published on: November 4, 2024

    Guide to Points of Interest Data (POI Data)

    Explore our in-depth guide on Point of Interest (POI) data. Learn about its significance, applications, and best practices for leveraging POI data in various industries.

  • Top 5 Reasons to Use Location Data in Financial Services

    Published on: November 4, 2024

    How Mobility Data is Transforming Financial Services: Use Cases, Trends, and Real-World Impact

    Uncover how mobility data revolutionizes financial services by enhancing risk management, optimizing branch locations, and informing investment strategies.