Places API

Transform location-based decisions with enriched Points of Interest data covering 15M+ global locations

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Global POIs
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Countries Coverage
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Data Records per POI
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Rich Attributes

Trusted for advanced customer insights by leading businesses

Clear Channel
QMS
Abinbev
Onspot
Luxottica
Carto
Madison World
Inmobi
Yahoo
The trade desk
Innomt
Vistar media
X axis
Group M

Market Intelligence

Turn Places into Strategic Insights

Access comprehensive POI analytics to unlock growth opportunities

  • Advanced venue mapping

  • Brand presence analysis

  • Category Intelligence

  • Geographic distribution insights

Business Optimization

Master Location Strategy with POI Intelligence

Drive business decisions with enriched points of interest data

  • Strategic site selection

  • Network optimization

  • Competitive analysis

  • Market penetration insights

Data Excellence

Rich POI Data for Confident Decisions

Leverage detailed venue attributes for precise location intelligence

  • Comprehensive brand mapping

  • Detailed venue attributes

  • Regular data updates

  • Global coverage verification

Power Core Business Applications with POI Data

Transform physical location data into actionable business intelligence

Retail Analytics

Optimize retail strategy with comprehensive venue insights

Urban Planning

Design smarter cities with detailed POI intelligence

Market Research

Analyze market dynamics with location-based insights

Business Development

Identify growth opportunities with precise venue data

Resource Library

Data Schema

Data Coverage

Success Stories That Speak

See how industry leaders are revolutionizing their strategies with Factori

“We are extremely satisfied with their proficiency, service and quality. We cannot recommend Factori enough for the value they provide in terms of their solutions. Factori has become a strategic partner of Froyoo in navigating the industry, finding new solutions and collaborating on mutually beneficial ventures. I am confident that whoever will work with them will be very satisfied.”

Daniel Fischer – CEO, Froyoo

Featured Articles

  • Enhance customer experience using POI data

    Published on: May 21, 2025

    How POI Data personalization is transforming customer experience

    POI data offers detailed insights about real-world places like stores, gyms, or restaurants helping brands personalize experiences based on where customers go and what surrounds them. With Factori’s rich POI dataset, businesses can deliver more relevant, location-aware experiences that feel timely and intuitive.

  • Using POI data for Market entry decisions

    Published on: May 19, 2025

    How POI Data guides smarter market entry decisions

    Expanding into a new market doesn’t have to be a gamble. With POI data, businesses can uncover high-potential locations, understand the true competitive landscape, and build a data-driven market entry strategy.

  • retail trend forecasting with visit data

    Published on: May 14, 2025

    How Visit Data transforms predictive analytics in retail

    Discover how leading retailers are using predictive analytics and visit data to anticipate customer behavior. From smarter staffing to more accurate inventory planning, learn how visit insights are shaping the future of retail operations.

Frequently Asked Questions

Our POI data includes comprehensive venue information with 700+ attributes, including business names, categories, operating hours, brand associations, and precise geographic coordinates across 150+ countries.

We employ a multi-source validation approach, combining automated verification with regular updates. Each POI undergoes rigorous validation before being added to our database, ensuring the highest level of accuracy.

Our POI database is updated daily, capturing new locations, closures, and attribute changes. We provide flexible delivery options to ensure you always have access to the most current data.

Yes, our POI data structure supports custom attribute mapping and delivery formats. We can tailor the data feed to match your specific business requirements and use cases.

We differentiate through our extensive global coverage (15M+ POIs), rich attribute depth (700+ attributes), daily updates, and flexible delivery options. Our data architecture ensures superior accuracy and completeness.

Ready to Lead Your Market?

Join forward-thinking businesses leveraging location intelligence