Audience Data That Drives Engagement

Access rich consumer insights from 1.5B+ unique mobile users across global markets

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Segments
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Trusted for advanced consumer insights by leading businesses

Innomt
Abinbev
Group M
Clear Channel
Vistar media
Madison World
Yahoo
Inmobi
Luxottica
QMS
Carto
X axis
The trade desk
Onspot

Audience Intelligence

Drive Results with Better Consumer Insights

Access comprehensive audience segments and insights from multiple premium sources

  • Rich demographic profiling

  • Behavioral pattern analysis

  • Interest-based segmentation

  • Cross-channel tracking

Market Reach

Target with Precision at Scale

Leverage diverse audience segments across global markets

  • Global audience coverage

  • Custom segment creation

  • Real-time data validation

  • Multi-source verification

Data Categories

Rich Audience Segments for Every Need

Access diverse audience categories for precise targeting

  • Brand shopper profiles

  • Place-based segments

  • Demographic insights

  • Interest-based targeting

Run Business Applications with Audience Data

Transform raw data signals into actionable audience insights

Campaign Optimization

Target precisely with rich audience segments

Market Analysis

Understand audience behaviors and preferences 

Custom Segmentation

Create tailored audiences for specific needs

Performance Tracking

Measure campaign effectiveness across segments

Resource Library

Data Schema

Data Coverage

Success Stories That Speak

See how industry leaders are revolutionizing their strategies with Factori

“We are extremely satisfied with their proficiency, service and quality. We cannot recommend Factori enough for the value they provide in terms of their solutions. Factori has become a strategic partner of Froyoo in navigating the industry, finding new solutions and collaborating on mutually beneficial ventures. I am confident that whoever will work with them will be very satisfied.”

Daniel Fischer – CEO, Froyoo

Featured Articles

  • Visit data to analyze consumer behavior

    Published on: May 7, 2025

    Why Visit Data is key to understanding consumer behavior

    Visit data offers a powerful lens into real-world customer behavior, revealing when, where, and how people interact with physical locations. From optimizing store layouts to measuring marketing impact, these insights help businesses make smarter decisions.

  • Personalization using High-fidelity data

    Published on: May 5, 2025

    How High-Fidelity Mobility Data fuels hyper-personalized campaigns

    Marketers crave personalization, but most still miss the mark. High-fidelity mobility data reveals real-world consumer behavior with unmatched precision. It’s the edge brands need to deliver truly relevant, moment-based campaigns.

  • High fidelity mobility data for business decisions

    Published on: May 2, 2025

    How High-Fidelity Mobility Data drives smarter business strategy

    Understanding where people go is just the beginning. Today’s businesses need to know why they go there, how long they stay, and what they do next. These insights can drive business results

Frequently Asked Questions

We offer comprehensive audience segments including brand shoppers, place visitors, demographics, interests, intent, events, and app usage data. Our B2B audiences and consumer profiles provide additional depth for US markets.

Our data freshness varies by category – from 7 days for purchase intent to 30 days for interest-based segments. We update our audience segments monthly to ensure accuracy and relevance.

Yes, we offer customizable audience creation based on specific criteria including customer locations, journey mapping, geo-personas, and business locations. Our data experts can help create precisely tailored segments for your needs.

We employ a multi-source validation approach, combining data from 900+ global sources. Our proprietary algorithms clean, enrich, and unify data sets before segmentation.

We differentiate through our extensive global coverage (2.1B+ users), diverse data categories, custom segmentation capabilities, and rigorous validation process ensuring high-quality audience insights.

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