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  • Using POI data for Market entry decisions

    Published on: May 19, 2025

    How POI Data guides smarter market entry decisions

    Expanding into a new market doesn’t have to be a gamble. With POI data, businesses can uncover high-potential locations, understand the true competitive landscape, and build a data-driven market entry strategy.

  • retail trend forecasting with visit data

    Published on: May 14, 2025

    How Visit Data transforms predictive analytics in retail

    Discover how leading retailers are using predictive analytics and visit data to anticipate customer behavior. From smarter staffing to more accurate inventory planning, learn how visit insights are shaping the future of retail operations.

  • Visit data to analyze consumer behavior

    Published on: May 7, 2025

    Why Visit Data is key to understanding consumer behavior

    Visit data offers a powerful lens into real-world customer behavior, revealing when, where, and how people interact with physical locations. From optimizing store layouts to measuring marketing impact, these insights help businesses make smarter decisions.

  • Guide to POI data

    Published on: November 4, 2024

    Guide to Points of Interest Data (POI Data)

    Explore our in-depth guide on Point of Interest (POI) data. Learn about its significance, applications, and best practices for leveraging POI data in various industries.

  • What is Consumer Data

    Published on: October 3, 2024

    What is Consumer Data?

    Understand consumer data, its types, collection methods, and how companies use it to enhance marketing, product development, and customer experiences. Learn about the importance of ethical data practices and personalized strategies in today's digital age.

  • Audience Data

    Published on: September 25, 2024

    What is Audience Data? A Guide for Businesses

    Achieve personalized marketing success with Audience Data. Find how to target, segment, and enrich your audience for tailored campaigns that boost engagement and growth.

  • Published on: August 1, 2024

    Exploring the Power of Consumer Behavior Data

    Explore the importance of consumer behavior data in shaping business strategies. Learn about various types of consumer data, methods of collection, and how to use data-driven insights for personalized marketing and improved customer experiences.

  • Audience Data Segmentation

    Published on: July 19, 2024

    Audience Data Segmentation: All You Need to Know

    Learn the essentials of audience data segmentation, including key concepts, types of data, effective strategies, tools, and future trends.

  • What is Identity Resolution?

    Published on: June 28, 2024

    What Is Identity Resolution And What Makes It A Critical Tool For Today’s Brands And Marketers

    Discover the power of identity resolution in today's data-driven marketing landscape. Learn how it enhances personalization, measurement, and customer insights.

  • Modern Customer Graph

    Published on: June 28, 2024

    Modern customer graph – the secret sauce of sound customer intelligence

    Discover how the modern customer graph revolutionizes customer intelligence, offering insights into diverse consumer behaviors for personalized marketing.

  • Published on: June 28, 2024

    Real World Insights on Melbourne Cup Revellers

    Here are the insights on this year's Melbourne Cup Day gathered from Factori's data that can help predict attendees' real world behaviour.

  • Published on: June 28, 2024

    Three ways to maximize the value of your customer data

    Orginate how to unlock the full potential of your customer data with strategies for personalized experiences, audience expansion, and holistic data utilization.