Let’s face it—knowing where your customers go and why they go there is incredibly powerful. Most business leaders recognize the value of location-based insights, yet very few leverage their full potential. This gap isn’t just a missed opportunity—it’s a competitive edge waiting to be claimed.
At Factori, we take a more nuanced approach to location intelligence. To us, it’s not just about plotting dots on a map—it’s about uncovering the behavioral patterns behind real-world movement.
We go beyond static foot traffic counts to uncover the why behind the where. The goal is to connect real-world consumer behavior with business outcomes in ways that are both strategic and actionable.
Imagine having visibility into not just where your customers came from, but also where they stopped before and after visiting your store, branch, or venue.
That’s what high-fidelity mobility data unlocks. It doesn’t just describe past movement—it helps you predict what comes next and adapt in real time.
What sets High-Fidelity Mobility Data apart
We’ve analyzed more than 17 billion anonymized consumer journeys, and one insight stands out: businesses that use granular mobility intelligence see, on average, a 34% increase in returns on location-driven strategies. That’s because high-fidelity data tells a richer story. While basic mobility data might confirm a visit, ours explains why it happened, how long it lasted, and what the person did next.
This level of detail turns passive observations into strategic insights. It allows businesses to tailor experiences, optimize operations, and confidently anticipate consumer needs.
A data foundation that makes sense
Factori processes over 90 billion mobility signals from anonymized, privacy-compliant location data across 150+ countries. But scale isn’t what makes the data valuable—it’s how we make sense of it.
Our system tracks individual journeys over time, capturing more than 15 attributes per data point. These include frequency of visits, time of day, dwell duration, and subsequent destinations. Our customers can perform deep temporal analysis with three years of historical data, identifying patterns that vary across hours, days, seasons, and years.
With an accuracy that exceeds industry standards by 92%, our insights are reliable, not just impressive on paper.
Seeing the meaning behind physical spaces
A place is never just a dot on the map. Every location serves a purpose, whether it’s a neighborhood café, a government office, or a sprawling retail plaza. We aim to help businesses understand the purpose—who visits, when, and why.
Factori has a global coverage of millions of Points of Interest (POIs), complete with building outlines, entrances, business hours, service availability, and contextual neighborhood information.
Our data is refreshed monthly, keeping insights current and relevant. With over 6,000 categories, from shopping and dining to transport and finance, we help our partners make hyper-local, yet globally consistent decisions.
The human story behind every movement
What truly brings mobility data to life is its connection to human behavior. Knowing where people go is not enough you need to understand what motivates them.
We empower businesses to segment audiences based on behaviors and preferences. Whether benchmarking competitors, identifying shared audiences between brands, or forecasting future visits, our platform helps you decode patterns that influence business performance.
By combining physical and digital movement signals, we enable predictive modeling that goes beyond footfall. You can understand customer intent, dwell time, and frequency, and spot emerging trends before they affect the bottom line.
Real-world business impact
High-fidelity mobility data isn’t theoretical—it’s already transforming industries worldwide.
Cities That Work Smarter
Urban planners and public sector leaders use our data to design more responsive infrastructure. By understanding actual commuter flows, cities can better place public transit stops, optimize traffic routes, deploy emergency services efficiently, and even locate EV chargers where demand truly exists. The result? Safer, greener, and more livable urban environments.
Retail that perform
In retail, mobility intelligence helps brands make high-stakes decisions with greater confidence. From choosing new store locations to adjusting product placements and staffing based on real-time footfall, this data allows retailers to fine-tune every aspect of their in-store experience. Real-time benchmarking against competitors reveals market share shifts and performance gaps before becoming critical.
Banking that meets customers where they are
Financial institutions are moving beyond outdated demographic maps. They now rely on high fidelity mobility data to identify branch and ATM locations aligned with customer journeys. This enhances credit risk models, improves campaign targeting, and enables personalized, location-aware marketing—all while keeping operational costs in check.
Why data quality is non-negotiable
Poor-quality data leads to poor-quality decisions. Many providers serve up outdated, sparse, or imprecise location data. Relying on this kind of data leads to flawed insights, wasted budgets, and missed opportunities.
At Factori, accuracy and consistency are non-negotiable. We deliver building-level granularity, not block-level guesswork. Our datasets are globally harmonized, making them ideal for enterprise-scale use cases. We also track high-density areas with precision and perform rigorous quality checks daily. All this is done with privacy at the core, meeting GDPR and CCPA requirements by design.
Addressing the real-world challenges
Even the best data will not drive results unless organizations are ready to use it. Successful mobility data adoption requires cross-functional readiness, from IT systems to legal policies.
Privacy must be prioritized
As location data becomes more detailed, safeguarding individual privacy must remain a top priority. We ensure strict anonymization, precise user consent mechanisms, and complete transparency in our data practices. Businesses using this data must uphold the same standards, building trust through ethical use and clear communication.
Integration requires readiness
Ingesting and acting on geospatial data at scale isn’t plug-and-play. Organizations need flexible infrastructure, interoperable platforms, and skilled teams that can translate location data into business action. It’s not a one-time setup—it’s an evolving capability that grows over time with the right change management in place.
Where Mobility Intelligence Is headed
Mobility data isn’t static, nor is the technology supporting it. Here’s a look at what’s coming next:
Privacy-first analytics
The future of mobility insights lies in privacy-respecting innovation. With approaches like federated learning, organizations can extract insights without accessing raw user data. Expect more mission-driven, consent-based data collection that balances analytics with accountability.
Blending digital and physical journeys
As customer journeys span online and offline channels, mobility data will play a key role in stitching them together. Cross-device attribution, in-store retargeting, and real-time personalization will bridge the gap between digital ads and physical visits, creating a unified view of consumer behavior.
Enabling sustainability at scale
Mobility intelligence will also drive environmental impact. Businesses and governments can reduce emissions, promote alternative transportation, and build more sustainable infrastructure by understanding how people move through cities and communities. Data will not just power growth—it will power resilience.
The takeaway
Understanding how people move through the physical world isn’t just nice to have—it’s mission-critical. Companies that invest in high-fidelity mobility data aren’t just tracking behavior—they’re unlocking competitive insights, optimizing resources, and building future-proof strategies.
If you’re still making decisions based on outdated or incomplete data, you’re not just missing signals, you’re leaving opportunities on the table.
Factori uncovers the human stories behind every movement: where people go, why they go there, and how it impacts your bottom line.
Want to see it in action?
[Download a sample dataset] and discover how high-fidelity mobility intelligence can transform your strategy.
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