Audience Data That Drives Engagement

Access rich consumer insights from 1.5B+ unique mobile users across global markets

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Unique Devices
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Segments
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Segment Categories
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Countries

Trusted for advanced consumer insights by leading businesses

Transform Data into Customer Understanding

Audience Intelligence

Drive Results with Better Consumer Insights

Access comprehensive audience segments and insights from multiple premium sources

  • Rich demographic profiling

  • Behavioral pattern analysis

  • Interest-based segmentation

  • Cross-channel tracking

Market Reach

Target with Precision at Scale

Leverage diverse audience segments across global markets

  • Global audience coverage

  • Custom segment creation

  • Real-time data validation

  • Multi-source verification

Target with Precision at Scale
Rich Audience Segments for Every Need

Data Categories

Rich Audience Segments for Every Need

Access diverse audience categories for precise targeting

  • Brand shopper profiles

  • Place-based segments

  • Demographic insights

  • Interest-based targeting

Run Business Applications with Audience Data

Transform raw data signals into actionable audience insights

Resource Library

Hear from our happy customers

See how industry leaders are revolutionizing their strategies with Factori

Featured Articles

  • Big Data and Mobility

    Published on: October 29, 2025

    Big Data and Mobility: How They’re Powering the Future of Smart Cities

    In today’s hyperconnected world, data is the new infrastructure. Every movement, every trip, and every city interaction generates valuable information...

  • Top 5 Location Data Providers In The Industry

    Published on: October 29, 2025

    Top 5 Location Data Providers In The Industry

    As businesses become increasingly data-driven, location data has emerged as one of the most powerful tools for understanding people and...

  • Using Mobility Data for Travel Insights that Drive Better Planning and Discovery

    Published on: October 28, 2025

    How to Use Mobility Data to Drive Better Planning & Discovery in the Travel Industry

    Travel today is shaped by data. From the way people move through cities to the routes they take on vacation,...

Frequently Asked Questions

We offer comprehensive audience segments including brand shoppers, place visitors, demographics, interests, intent, events, and app usage data. Our B2B audiences and consumer profiles provide additional depth for US markets.

Our data freshness varies by category – from 7 days for purchase intent to 30 days for interest-based segments. We update our audience segments monthly to ensure accuracy and relevance.

Yes, we offer customizable audience creation based on specific criteria including customer locations, journey mapping, geo-personas, and business locations. Our data experts can help create precisely tailored segments for your needs.

We employ a multi-source validation approach, combining data from 900+ global sources. Our proprietary algorithms clean, enrich, and unify data sets before segmentation.

We differentiate through our extensive global coverage (2.1B+ users), diverse data categories, custom segmentation capabilities, and rigorous validation process ensuring high-quality audience insights.

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