Audience Segmentation

Build Better Audience Profiles with Location Data

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Segment. Target. Convert.

Convert movement patterns into precise audience segments. Understand behaviors, predict trends, and optimize targeting.

Smart Audience Intelligence

Create dynamic segments based on real-world behaviors and movement patterns that matters more to your business

Behavioral Segmentation
Cross-Location Insights
Audience Affinity Mapping
Visit Pattern Analysis

Precision Targeting at Scale

Reach high-value audiences with validated location intelligence

Custom Audience Creation
Look-alike Modeling
Behavioral Targeting
Campaign Optimization

Measure Real Impact

Track audience engagement and campaign performance in real-time

Visit Attribution
Conversion Tracking
ROI Measurement
Audience Insights

Industries we specialize in

Power data-driven decisions with enriched location intelligence

Advertising & Marketing

Retail & Ecommerce

Travel & Hospitality

Banking & Finance

Gaming

Advertising & MarTech
Point of Interest (POI) Data
How POI Data helped an AdTech leader win hyperlocal campaigns
Uplift in footfall attribution Click-through rate ROAS Campaign launch time IN THIS STORY ...
Read full case study
Retail & FMCG
Point of Interest (POI) Data
How an emerging brand chose its first store location using POI Data
Average transaction value Customer retention rate Time to breakeven Site selection time IN THIS STORY...
Read full case study
Financial Services
Factori Visit Data
How Visit Data helped a bank optimize branch locations & CX
Improvement in branch resource allocation Higher customer engagement More foot traffic to key branches Reduction in customer wait times ...
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Hear From Our Happy Customers

See how industry leaders are revolutionizing their strategies with Factori

“We are extremely satisfied with their proficiency, service and quality. We cannot recommend Factori enough for the value they provide in terms of their solutions. Factori has become a strategic partner of Froyoo in navigating the industry, finding new solutions and collaborating on mutually beneficial ventures. I am confident that whoever will work with them will be very satisfied.”

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Daniel Fischer – CEO, Froyoo

Featured Articles

Published on: January 29, 2026

Customer Shopping Behavior Across Locations: What Transactions Miss and How to Measure It
If you manage dozens or even thousands of physical locations, this situation is familiar. Two stores report similar sales numbers....
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Published on: January 15, 2026

How to Use Aggregated Mobility Data to Improve Demand Forecasting
Demand forecasting accuracy is increasingly constrained not by modeling techniques, but by the timing and quality of input signals. Traditional...
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Published on: December 17, 2025

Micro-Catchment Footfall: How Retailers Can Spot Shifting Demand at a Street-Block Level
Most retailers measure footfall at the store level. Some look at ZIP codes or city-wide patterns. But the insights that...
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