The Factori Platform Guide shows the it brings together everything you need to explore, understand, and act on data about people and places, all in one unified workspace.
From mobility trends to audience insights, Factori makes it easy to discover high-quality data, access it flexibly, and integrate it seamlessly into your workflows. Whether you’re an analyst, marketer, or developer, Factori helps you go from raw data to real insights in just a few clicks.
Platform Overview
When you log into the Factori Platform, you’ll be welcomed by an intuitive dashboard that puts your entire data ecosystem at your fingertips.
Here’s what you’ll find:
- Explore: Discover millions of Points of Interest (POIs) by brand, category, or region.
- Create Your Keys: Generate secure access keys to connect data to your systems or applications.
- Explore Datasets: Browse Factori’s catalog of global datasets, preview schemas, and download samples.
A streamlined navigation bar on the left gives you quick access to all major sections: Explore, Keys, Usage, and Plans, allowing you to manage your workspace and data access effortlessly.
Platform Features
1. Access Premium Data
Search, explore, and access detailed information about places that matter to your business.
Why it’s useful:
Easily browse thousands of places, apply filters, and unlock only the data you need. You use credits only for the data you need, keeping access flexible and cost-efficient compared to traditional static datasets.
How to use:
- Search or filter to find relevant places.
- Unlock individual places or multiple at once.
- Credits are only used when you unlock data.
Example: Unlock detailed data on restaurants in New York City to plan expansion, analyze competition, or measure audience visits.
2. Create Lists for Segmentation
Group unlocked places into lists for easier organization and analysis.
Why it’s useful:
Lists help you structure data by location, category, or use case. They make it simple to compare regions, analyze performance, and share insights with your team.
How to use:
- Add unlocked places to a new or existing list.
- Analyze each list independently.
- Export lists to use in reports or team dashboards.
Example: Create a list of top malls in Dubai to plan outdoor media campaigns or identify high-traffic advertising zones.
3. Save Filters for Ease of Use
Turn your frequent searches into reusable filters.
Why it’s useful:
Saved filters make repeated analysis faster and more consistent. You can quickly re-run searches or compare multiple filtered views without setting them up again.
How to use:
- Apply your preferred filters.
- Save them for future use.
- Combine filters to compare datasets side by side.
Example: Save filters for coffee shops in Los Angeles and coffee shops in San Francisco to compare local density or brand distribution.
4. Flexible Plans
Select a plan that fits your data needs and scale up or down anytime.
Why it’s useful:
Every plan includes full feature access. Credits are the only difference. You have complete flexibility to adjust your plan as your data needs grow.
How to use:
- Choose your subscription plan.
- Use credits to unlock places.
- Adjust or upgrade anytime.
Factori Datasets
Factori offers 10 specialized datasets designed to help you understand the world through people, movement, and behavior across both physical and digital spaces.
| Dataset | Description | Example Use Case |
| Mobility Data | Understand how people move, visit, and interact across regions and places. | Predictive modeling, urban planning |
| Visit Data | Analyze visit frequency, dwell time, and return patterns to physical locations. | Retail analytics, audience measurement |
| POI Data | 200M+ global Points of Interest with 50+ attributes across 229 countries. | Site selection, competitor analysis |
| People Data | Rich demographic, behavioral, and lifestyle insights across geographies. | Market segmentation, audience research |
| Identity Data | Privacy-safe identifiers that link users across devices and channels. | Cross-channel targeting, personalization |
| Consumer Data | Behavioral and transactional intelligence to understand purchase intent. | Audience enrichment, predictive analytics |
| High-Fidelity Mobility | Multi-layered, signal-rich datasets with advanced accuracy and granularity. | Forecasting, campaign optimization |
| Audience Data | Pre-built and custom audience segments based on real-world behavior. | Media planning, ad targeting |
| Web Data | Insights into digital activity, website traffic, and online engagement. | Competitive analysis, trend monitoring |
| Cross-Device / CTV Graph | Unified identity graph connecting users across devices and connected TV. | Cross-platform attribution, media measurement |
You can view each dataset’s schema, download samples, or connect with an expert for tailored data recommendations.
Places
Places gives you access to the world’s most comprehensive and accurate global location data.
Coverage: 200+ million unique POIs across 229 countries and regions
Categorization: Over 6,000 unique business and location categories
Attributes: 50+ details per POI, including name, category, coordinates, brand, and more
Updated Continuously: Data is refreshed in real time for accuracy and relevance
Why it matters:
With Places, you can power mapping, market research, mobility studies, and retail planning with precision.
Example: A retailer can identify optimal store locations by analyzing foot traffic and nearby business types, while an ad agency can use it to plan campaigns in high-traffic zones.
People (Coming Soon)
People introduces a new dimension of data intelligence, helping you understand who is moving, engaging, and interacting within the physical and digital world.
It combines demographic, behavioral, and mobility insights to help you understand audiences at scale while maintaining strict privacy standards.
What it will offer:
- Demographic Insights: Age, gender, income, and lifestyle data.
- Behavioral Patterns: How audiences move, engage, and spend time across locations.
- Audience Segmentation: Build or analyze audience groups based on intent, interest, or geography.
- Cross-Dataset Intelligence: Combine People data with Places, Mobility, or Visit data for deeper context.
Why it matters:
People will allow marketers, brands, and analysts to go beyond where activity happens to understand who drives it and why.
Example: Identify high-value audiences visiting a retail chain and understand their broader movement behavior for better targeting or expansion planning.
How It All Works Together
- Sign Up and Create Your Workspace
- Register or sign in with Google.
- Verify your account and name your workspace.
- Explore the Dashboard
- Browse global POIs in Explore Places.
- View and test data in Explore Datasets.
- Integrate and Analyze
- Generate your access key to connect data to your systems.
- Create lists, save filters, and export insights seamlessly.
- Manage Your Plan
- Track your usage and credits.
- Scale your plan anytime from the Plans tab.
Get Started with Factori
Factori turns complex data into actionable intelligence, giving you the tools to explore, connect, and understand both people and places at scale.
Sign up now and get 100 free credits for 7 days to explore how Factori can power your data-driven decision-making.
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