Points Of Interest Data API

Access comprehensive global places database to power smarter location-based decisions.

0M+
Unique POIs
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Countries & Regions
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Categories
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Rich Attributes

Trusted for advanced location insights by leading businesses

Luxottica
X axis
Vistar media
Inmobi
Innomt
Clear Channel
Abinbev
Yahoo
Carto
The trade desk
QMS
Onspot
Madison World
Group M

Retail Expansion & Site Planning

Identify the best locations for new stores by analyzing points of interest density, competitor presence, and surrounding amenities.

  • Map competitor and complementary brand locations

  • Evaluate trade areas using footfall driving points of interest

  • Discover underserved regions with white space analysis

Mobility, Navigation & Delivery

  • Enhance location-based services with real-world place intelligence

  • Improve routing and ETA precision using points of interest context

  • Snap users to actual entrances or pickup/drop points

  • Build dynamic geofences around high-traffic points of interest

AdTech, MarTech & Audience Intelligence

  • Power smarter targeting and attribution with points of interest tagged behavioral data

  • Enrich user profiles with place visit history

  • Build lifestyle segments based on points of interest categories

  • Attribute ad performance to physical store visits

Travel, Tourism & Local Discovery

  • Help users explore and navigate new cities with ease

  • Recommend nearby restaurants, landmarks, and events

  • Surface hidden gems based on points of interest category and relevance

  • Enable hyperlocal discovery in travel and hospitality apps

AI, ML & LLM Applications

  • Add physical-world context to your models and applications.

  • Train LLMs or ML models with points of interest enriched datasets

  • Improve autonomous systems understanding of place types

  • Feed accurate spatial context into smart city simulations

Fintech, Insurance & Risk Intelligence

  • Assess location-based risk and opportunity with points of interest data

  • Identify proximity to high- or low-risk zones

  • Enhance credit scoring and underwriting models

  • Evaluate urban density and neighborhood features

Maximize Media Impact

E-commerce & Last-Mile Logistics

  • Validate and enrich ambiguous delivery addresses

  • Improve delivery precision and reduce fulfillment errors

  • Match drop-off points to accurate points of interest coordinates

  • Optimize last-mile routes using nearby points of interest

Easy Integration

The Points of Interest API is built for developers — fast, secure, and scalable.

  • REST interface with JSON responses

  • Filter by geography, brand, category, or timestamp

  • Batch and real-time access

  • Supports pagination, sorting, and field selection

  • Enterprise-grade SLAs and support

Resource Library

Data Schema

Data Coverage

Success Stories That Speak

See how industry leaders are revolutionizing their strategies with Factori

“We are extremely satisfied with their proficiency, service and quality. We cannot recommend Factori enough for the value they provide in terms of their solutions. Factori has become a strategic partner of Froyoo in navigating the industry, finding new solutions and collaborating on mutually beneficial ventures. I am confident that whoever will work with them will be very satisfied.”

Daniel Davies - CEO, Froyoo

Daniel Fischer – CEO, Froyoo

Featured Articles

  • Enhance customer experience using POI data

    Published on: May 21, 2025

    How POI Data personalization is transforming customer experience

    POI data offers detailed insights about real-world places like stores, gyms, or restaurants helping brands personalize experiences based on where customers go and what surrounds them. With Factori’s rich POI dataset, businesses can deliver more relevant, location-aware experiences that feel timely and intuitive.

  • Using POI data for Market entry decisions

    Published on: May 19, 2025

    How POI Data guides smarter market entry decisions

    Expanding into a new market doesn’t have to be a gamble. With POI data, businesses can uncover high-potential locations, understand the true competitive landscape, and build a data-driven market entry strategy.

  • retail trend forecasting with visit data

    Published on: May 14, 2025

    How Visit Data transforms predictive analytics in retail

    Discover how leading retailers are using predictive analytics and visit data to anticipate customer behavior. From smarter staffing to more accurate inventory planning, learn how visit insights are shaping the future of retail operations.

Frequently Asked Questions

Our API provides access to 200 Million unique POIs across 229+ countries and regions.

Our data is refreshed daily, weekly, or monthly to meet your business needs.

Our API can seamlessly integrate with REST API, Snowflake, Amazon S3, Google Cloud, or Azure

We employ enterprise-grade encryption, access controls, and compliance measures to ensure data security and privacy requirements.

Yes, we offer a free sandbox environment with sample data to test API functionality and integration capabilities.

Request POI Data API Access Today!

Get in touch with us to get access to our APIs and gain unparalleled insights