Overview
A leading AdTech platform wanted to offer its brand clients better precision in location-based advertising. Legacy targeting methods were too broad—failing to drive meaningful foot traffic or ROI.
By integrating Factori’s enriched POI Data, they were able to hyper-target audiences near high-affinity locations, trigger real-time ad delivery based on context, and deliver measurable results at the local level.
The Challenge
The AdTech firm needed to:
- Activate audiences near high-impact locations like retail stores, gyms, QSRs, and malls
- Provide brand clients with granular local targeting at scale
- Link real-world behavior with ad engagement and store visits
- Improve ROAS across geofenced and contextual campaigns
The Solution
Factori delivered a robust POI dataset enriched with behavioral, spatial, and commercial context, enabling:
- 50 M+ structured POIs across categories: retail, F&B, entertainment, services
- Audience targeting by visitation behavior, dwell time, and affinity
- Real-time campaign triggers based on movement around POIs
Seamless delivery via API to plug into DSPs, CDPs, and measurement tools
The Results
With POI intelligence in place, the platform delivered:
- 32% uplift in footfall attribution from campaign exposures
- 20% improvement in CTR by targeting users near relevant POIs
- 2.6x higher ROAS for CPG and QSR clients
Enabled dynamic creative optimization using POI categories and location tags
Why It Worked
Factori’s POI data gave the platform a competitive edge in delivering contextually relevant, locally resonant ads. It helped:
- Build high-intent geo-fences around popular or competitive POIs
- Enable moment marketing via real-world location triggers
- Improve cross-channel consistency between mobile, DOOH, and connected TV
- Show clients the direct link between ad exposure and offline behavior
