Cross-device Data For Connected Intelligence

Link customer journeys across all connected devices with privacy-first household mapping

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Unique MAID IDs
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Countries Coverage
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MAID <> IP Address
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Rich Attributes

Trusted for advanced consumer insights by leading businesses

Madison World
Group M
X axis
Abinbev
Clear Channel
The trade desk
Luxottica
Innomt
Yahoo
Inmobi
Onspot
Vistar media
QMS
Carto
Unified Customer Views

Cross-Device Understanding

Unified Customer Views

Connect interactions across every device touchpoint

  • Device mapping

  • Identity resolution

  • Household linking

  • Journey tracking

CTV Intelligence

Connected TV Insights

Understand viewing patterns across streaming devices

  • Household profiling

  • Viewer segmentation

  • Content preferences

  • Cross-screen behavior

Connected TV Insights
Seamless Cross-Device Activation

Activation Power

Seamless Cross-Device Activation

Deliver coordinated experiences across platforms

  • Message coordination

  • Frequency management

  • Cross-platform targeting

  • Attribution tracking

Power Core Business Applications with CTV Data

Transform CTV data into actionable business intelligence

Consumer Analytics

Build comprehensive household-level understanding

Cross-Device Attribution

Track customer journeys across all touchpoints

Sales Intelligence

Predict trends with unified customer views

Advertisement Optimization

Coordinate messaging across devices

Resource Library

Data Schema

Data Coverage

Hear From Our Happy Customers

See how industry leaders are revolutionizing their strategies with Factori

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“We are extremely satisfied with their proficiency, service and quality. We cannot recommend Factori enough for the value they provide in terms of their solutions. Factori has become a strategic partner of Froyoo in navigating the industry, finding new solutions and collaborating on mutually beneficial ventures. I am confident that whoever will work with them will be very satisfied.”

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Daniel Davies - CEO, Froyoo
Daniel Fischer – CEO, Froyoo

Featured Articles

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  • Retail Geo-targeting Strategies for Holiday Marketing

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    Holiday marketing is noisy, expensive, and brutally local. Same national campaign. Same discount. Same creative. Completely different results between two...

Frequently Asked Questions

We use encrypted MAIDs and IP addresses to identify and connect devices within households while maintaining privacy compliance.

Our graph enables household-level reach analysis, cross-device attribution, and coordinated messaging across all connected devices

We process 3B+ daily events in real-time, with daily updates and 12 months of historical data for trend analysis.

We use privacy-first methodologies, encrypting all identifiers and following strict data protection protocols.

We combine extensive coverage, household-level mapping, and CTV capabilities for comprehensive cross-device understanding.

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