Cross-device Data For Connected Intelligence

Link customer journeys across all connected devices with privacy-first household mapping

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Unique MAID IDs
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Countries Coverage
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MAID <> IP Address
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Rich Attributes

Trusted for advanced consumer insights by leading businesses

Unified Customer Views

Cross-Device Understanding

Unified Customer Views

Connect interactions across every device touchpoint

  • Device mapping

  • Identity resolution

  • Household linking

  • Journey tracking

CTV Intelligence

Connected TV Insights

Understand viewing patterns across streaming devices

  • Household profiling

  • Viewer segmentation

  • Content preferences

  • Cross-screen behavior

Connected TV Insights
Seamless Cross-Device Activation

Activation Power

Seamless Cross-Device Activation

Deliver coordinated experiences across platforms

  • Message coordination

  • Frequency management

  • Cross-platform targeting

  • Attribution tracking

Power Core Business Applications with CTV Data

Transform CTV data into actionable business intelligence

Resource Library

Hear from our happy customers

See how industry leaders are revolutionizing their strategies with Factori

Featured Articles

  • Factori Platform Guide

    Published on: October 14, 2025

    The Factori Platform Guide: Unlocking Real-World Data Intelligence

    The Factori Platform Guide shows the it brings together everything you need to explore, understand, and act on data about...

  • Why POI Data Matters in EV Charging Network Expansion

    Published on: October 8, 2025

    Why POI Data Matters in EV Charging Network Expansion

    The global shift toward electric vehicles (EVs) is accelerating, but the infrastructure to support them often lags behind. Poorly placed...

  • Points of Interest API

    Published on: September 26, 2025

    Everything You Need to Know About Points of Interest API

    Whether you’re finding the closest ATM, booking a restaurant for dinner, or analyzing the best area to open a retail...

Frequently Asked Questions

We use encrypted MAIDs and IP addresses to identify and connect devices within households while maintaining privacy compliance.

Our graph enables household-level reach analysis, cross-device attribution, and coordinated messaging across all connected devices

We process 3B+ daily events in real-time, with daily updates and 12 months of historical data for trend analysis.

We use privacy-first methodologies, encrypting all identifiers and following strict data protection protocols.

We combine extensive coverage, household-level mapping, and CTV capabilities for comprehensive cross-device understanding.

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