Identity Resolution at Enterprise Scale

Connect and enrich first-party data across platforms with privacy-compliant identity resolution

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Data Attributes

Trusted for advanced consumer insights by leading businesses

Connect Identities Across Platforms

Identity Resolution

Connect Identities Across Platforms

Build unified customer profiles with privacy-compliant identity matching

  • Cross-device matching

  • Deterministic linking

  • Probabilistic mapping

  • Real-time resolution

Data Enhancement

Enrich Your First-Party Data

Expand customer understanding with comprehensive identity insights

  • Multi-channel mapping

  • Secure data matching

  • Identity verification

  • Profile enrichment

Enrich Your First-Party Data
Privacy-First Identity Resolution

Privacy Excellence

Privacy-First Identity Resolution

Leverage secure data clean rooms for compliant identity matching

  • Secure data handling

  • Compliant processing

  • Encrypted matching

  • Protected enrichment

Transform Customer Understanding with Identity Data

Connect and enrich customer profiles across platforms and channels

Resource Library

Success Stories That Speak

See how industry leaders are revolutionizing their strategies with Factori

Featured Articles

  • Enhance customer experience using POI data

    Published on: May 21, 2025

    How POI Data personalization is transforming customer experience

    POI data offers detailed insights about real-world places like stores, gyms, or restaurants helping brands personalize experiences based on where customers go and what surrounds them. With Factori’s rich POI dataset, businesses can deliver more relevant, location-aware experiences that feel timely and intuitive.

  • Using POI data for Market entry decisions

    Published on: May 19, 2025

    How POI Data guides smarter market entry decisions

    Expanding into a new market doesn’t have to be a gamble. With POI data, businesses can uncover high-potential locations, understand the true competitive landscape, and build a data-driven market entry strategy.

  • retail trend forecasting with visit data

    Published on: May 14, 2025

    How Visit Data transforms predictive analytics in retail

    Discover how leading retailers are using predictive analytics and visit data to anticipate customer behavior. From smarter staffing to more accurate inventory planning, learn how visit insights are shaping the future of retail operations.

Frequently Asked Questions

We utilize both deterministic and probabilistic matching techniques within secure data clean rooms to connect customer identities across platforms while maintaining privacy compliance.

Factori Identity dataset matches various identifiers, including device IDs (GAID/IDFA), IP addresses, hashed emails (SHA1/SHA2/MD5), and other platform-specific identifiers.

We process all identity matching within secure data clean rooms, using encrypted identifiers and following strict privacy compliance protocols.

Our solution combines extensive coverage (500M+ identities), a privacy-first approach, secure processing, and flexible matching capabilities for comprehensive identity resolution.

We maintain 6 months of historical data and update our identity graph monthly, ensuring current and accurate identity matching.

Ready to Unlock Customer Identity?

Speak to an expert to understand how Factori can provide you complete control over your data & unparalleled insights.