Audience Segmentation

Build Better Audience Profiles with Location Data

Segment. Target. Convert.

Convert movement patterns into precise audience segments. Understand behaviors, predict trends, and optimize targeting.

Create dynamic segments based on real-world behaviors and movement patterns that matters more to your business

Reach high-value audiences with validated location intelligence

Track audience engagement and campaign performance in real-time

Power data-driven decisions with enriched location intelligence

Advertising & MarTech
Point of Interest (POI) Data
How POI Data helped an AdTech leader win hyperlocal campaigns
Uplift in footfall attribution Click-through rate ROAS Campaign launch time IN THIS STORY ...
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Retail & FMCG
Point of Interest (POI) Data
How an emerging brand chose its first store location using POI Data
Average transaction value Customer retention rate Time to breakeven Site selection time IN THIS STORY...
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Financial Services
Factori Visit Data
How Visit Data helped a bank optimize branch locations & CX
Improvement in branch resource allocation Higher customer engagement More foot traffic to key branches Reduction in customer wait times ...
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See how industry leaders are revolutionizing their strategies with Factori

Published on: November 6, 2025

How to Use Audience Data for Effective Digital Ad Targeting
Imagine this: you launch a new campaign that looks perfect on paper with strong visuals, catchy copy, and a decent...
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Published on: October 29, 2025

Big Data and Mobility: How They’re Powering the Future of Smart Cities
In today’s hyperconnected world, data is the new infrastructure. Every movement, every trip, and every city interaction generates valuable information...
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Published on: October 29, 2025

Top 5 Location Data Providers In The Industry
As businesses become increasingly data-driven, location data has emerged as one of the most powerful tools for understanding people and...
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