Audience Segmentation

Build Better Audience Profiles with Location Data

Segment. Target. Convert.

Convert movement patterns into precise audience segments. Understand behaviors, predict trends, and optimize targeting.

Create dynamic segments based on real-world behaviors and movement patterns that matters more to your business

Reach high-value audiences with validated location intelligence

Track audience engagement and campaign performance in real-time

Power data-driven decisions with enriched location intelligence

Advertising & MarTech
Point of Interest (POI) Data
How POI Data helped an AdTech leader win hyperlocal campaigns
Uplift in footfall attribution Click-through rate ROAS Campaign launch time IN THIS STORY ...
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Retail & FMCG
Point of Interest (POI) Data
How an emerging brand chose its first store location using POI Data
Average transaction value Customer retention rate Time to breakeven Site selection time IN THIS STORY...
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Financial Services
Factori Visit Data
How Visit Data helped a bank optimize branch locations & CX
Improvement in branch resource allocation Higher customer engagement More foot traffic to key branches Reduction in customer wait times ...
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See how industry leaders are revolutionizing their strategies with Factori

Published on: September 11, 2025

Texas Points of Interest for Business Owners
Explore the top Texas points of interest. Find ideal business locations, POI data, and insights to boost your business near Texas's iconic attractions.
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Published on: September 4, 2025

Geofencing Marketing: Unlocking Real-World Engagement
Generic ads rarely grab attention in today’s crowded digital landscape. What businesses need is a way to connect with potential...
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Published on: August 29, 2025

Points of Interest (POI): Understanding the Places That Shape Consumer Behavior
Cities are living maps of human intention. From the café where commuters grab their morning coffee, to the shopping mall...
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