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Using advanced AI and big data techniques to enable deep and holistic consumer insights and advertising use cases

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Featured Articles

  • Points of Interest (POI)

    Published on: August 29, 2025

    Points of Interest (POI): Understanding the Places That Shape Consumer Behavior

    Cities are living maps of human intention.  From the café where commuters grab their morning coffee, to the shopping mall...

  • Enhance customer experience using POI data

    Published on: May 21, 2025

    How POI Data personalization is transforming customer experience

    POI data offers detailed insights about real-world places like stores, gyms, or restaurants helping brands personalize experiences based on where customers go and what surrounds them. With Factori’s rich POI dataset, businesses can deliver more relevant, location-aware experiences that feel timely and intuitive.

  • Using POI data for Market entry decisions

    Published on: May 19, 2025

    How POI Data guides smarter market entry decisions

    Expanding into a new market doesn’t have to be a gamble. With POI data, businesses can uncover high-potential locations, understand the true competitive landscape, and build a data-driven market entry strategy.

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