• Points of interest (POI)

    Published on: August 29, 2025

    Points of Interest (POI): Understanding the Places That Shape Consumer Behavior

    Cities are living maps of human intention.  From the café where commuters grab their morning coffee, to the shopping mall...

  • POI Data in Financial Services

    Published on: September 17, 2024

    POI Data in Finance: Enhancing Fraud Detection and Branch Planning

    Understand the key use cases of POI data in financial services, including fraud detection, branch location optimization, and credit risk assessment.

  • Published on: September 17, 2024

    How POI Data in retail is boosting growth and customer insights

    Discover how POI data helps retailers make data-driven decisions in site selection, customer behavior insights, competitive analysis, and regional marketing for better growth.

  • POI data in Advertising

    Published on: September 17, 2024

    How POI Data is shaping up Advertising and Marketing

    Explore how advertisers and marketers can use POI data for geo-targeted campaigns, competitor analysis, and customer segmentation.

  • Buyer’s Guide and Comprehensive Data Buying Checklist

    Published on: September 6, 2024

    Buyer’s Guide and Comprehensive Data Buying Checklist

    Six Steps Data Buying Checklist to streamline your data acquisition process. This guide covers objectives, sourcing, validation, usage, integration, and support, ensuring you select high-quality, relevant data.

  • Top Consumer Data Providers

    Published on: September 2, 2024

    Best Consumer Data Providers 2025

    Discover the best consumer data companies in 2024, including Factori, Redmob, Explorium, Alesco Data, and Versium. Learn how these providers can help your business with accurate, up-to-date consumer data.

  • How People Data Transforms Retail E Commerce

    Published on: August 27, 2024

    How People Data Transforms Retail & E-commerce

    Explore how people data is reshaping retail & e-commerce. Learn about personalized shopping experiences, optimized inventory management, and enhanced customer loyalty programs.

  • Published on: August 27, 2024

    The Impact of People Data in Advertising & Marketing

    Explore the impact of people data in advertising and marketing. Uncover how precision targeting, optimized ad spend, and personalized messaging drive campaign success.

  • Published on: August 27, 2024

    The Impact of People Data in Financial Services

    Learn how People Data enhances financial services. Discover its impact on risk assessment, personalized financial products, and predictive analytics for market trends.

  • The Impact of People Data in Human Resources

    Published on: August 27, 2024

    The Impact of People Data in Human Resources

    Find out how people data is transforming human resources. Explore its role in talent acquisition, employee engagement, and data-driven workforce planning for better HR outcomes

  • How to deliver high ROI customer acquisition at scale

    Published on: August 7, 2024

    How to deliver high ROI customer acquisition at scale

    Learn how data enrichment and lookalike modeling power strong customer acquisition. Discover how Factori's Customer Intelligence platform can help. Contact us now!

  • Consumer Behavior Data scaled

    Published on: August 1, 2024

    Exploring the Power of Consumer Behavior Data

    Explore the importance of consumer behavior data in shaping business strategies. Learn about various types of consumer data, methods of collection, and how to use data-driven insights for personalized marketing and improved customer experiences.

  • Top 5 Reasons to Use Location Data in Advertising

    Published on: July 29, 2024

    5 Reasons to Use Location Intelligence in Advertising & Marketing

    Explore how location intelligence transforms advertising and marketing. Learn the top 5 reasons to use geolocation data to optimize ad placements, refine audience segmentation, enhance offline advertising, increase direct mail effectiveness, and boost customer loyalty.

  • 5 Reasons to Use Location Intelligence in E Commerce

    Published on: July 29, 2024

    5 Reasons to Use Location Intelligence in E-commerce

    Discover how location intelligence transforms e-commerce strategies. Learn the top 5 reasons to leverage geospatial data for optimizing delivery routes, personalizing marketing campaigns, enhancing inventory management, improving customer experiences, and gaining a competitive edge.

  • Top 5 Reasons to Use Location Data in Financial Services

    Published on: July 29, 2024

    5 Reasons to Use Location Intelligence in Financial Services

    Discover how location intelligence transforms financial services. Learn the top 5 reasons to leverage geospatial data for enhanced risk assessment, optimized branch locations, personalized marketing, improved customer experience, and a competitive edge.

  • Top 5 Reasons to Use Location Data Retail

    Published on: July 29, 2024

    5 Reasons to Use Location Intelligence in Retail

    Discover how location intelligence transforms retail strategies. Learn the top 5 reasons to use geospatial data for optimizing store locations, personalizing marketing, enhancing inventory management, improving customer experience, and gaining a competitive edge.