Location intelligence
OOH comes of age with location intelligence
Location Intelligence has brought forth an evolution within OOH. We are ready for the new era of OOH, are you?
Why Social Distancing Matters: Insights From Geo-Spatial Data
Almost all governments across the globe have resorted to social distancing at some stage in their fight against COVID-19
Why location data is the new currency enterprises need
Location data is the new currency enterprises need. Read here to learn more about how location data is the guiding light for business decision-making.
Raise the Bar for Your CNY Campaigns with Real World Intelligence
Using Real World Intelligence to target the right audience and boost footfall and sales from Chinese New Year campagins in 2020.
Practical data enrichment applications in Marketing.
Data enrichment plays a key role in the modern marketing and advertising ecosystem. There is no dearth of customer data available to today's marketers.
Mobile location tracking will boost in-store customer experience
Tom Gregory talks Mumbrella through how offline attribution technology has evolved and the way it will lead to a better experience for businesses
Making the most of the media giant that is IPL
Marketers have had a great opportunity through IPL these last few years to reach diverse audiences.
Measure DOOH Right with Real World Intelligence
Ramp up DOOH campaigns by integrating footfall attribution and raise the game with Real-World Intelligence
