Factori Publishes Entire Consumer Intelligence Data & API Catalog on Databricks Marketplace & Google Cloud Platform using Data Commerce Cloud™
Factori Publishes Entire Consumer Intelligence Data; API Catalog on Databricks Marketplace; Google Cloud Platform using Data Commerce Cloud™
Why Identity Resolution Will Be A Part Of Every Marketer's Data Strategy In The Privacy-First Era
In today's privacy-first world, pairing identity resolution with first-party data is the way forward for marketers to reach true personalization
Why your brand needs a fresh customer intelligence strategy for the next decade
The new normal has tested customer loyalty like never before and brands need to adopt a customer intelligence strategy to drive better customer engagement.
Why Real World Data Enrichment Is Crucial In E-Commerce Audience
Real-world intelligence is a turning point for e-commerce and with data enrichment, hyper-personalisation is the key to boosting online sales.
Why location data is the new currency enterprises need
Location data is the new currency enterprises need. Read here to learn more about how location data is the guiding light for business decision-making.
When The Crisis Is Over, It's The Data Decisions You Make Today That Will Count
It is a strange time for the world. A dystopian fantasy, if you will. A tiny virus has us all homebound. Big brand retail has temporarily shuttered down
What Is Identity Resolution And What Makes It A Critical Tool For Today's Brands And Marketers
With the recent data boom, brands and marketers have an opportunity to revamp customer experience like never before, with a renewed focus
The Impact Of COVID-19 On The Out Of Home (OOH) Industry
We know that OOH is here to stay but brands, advertisers and agencies are now forced to take a data-driven approach to optimize their spending and stay
Three ways to maximize the value of your customer data
Consumers are demanding more from brands everyday and its vital to implement a solid customer data strategy to maximize the value of your customer
The State Of Consumer Data Privacy In 2020
Adapting to a privacy-first mindset can go a long way in preparing brands and marketers to thrive in this new age. And to do that,
Making the most of the media giant that is IPL
Marketers have had a great opportunity through IPL these last few years to reach diverse audiences.
Keeping up with the millennials
Using a combination of readily available online behaviours and purchase intents along with offline insights gleaned via location data, brands have a
How Alternative Data is Powering Cybersecurity Platforms
See how location data and other alternative data sets are coming into play in brandsï¿½ cybersecurity workflows
How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World
Alternative data has the power to drive this advantage for investment firms. Although a new concept in investment circles, hedge funds have used
Here's Why Human Mobility Is The Best Alternative Data For Financial Services
Decision-making in financial services has always been more data-obsessed than other sectors. Even at a time when other sectors relied on
Enhancing retail customer experience using data enrichment
Data enrichment is helping physical store brands understand their store footfall trends and customer needs better to give them great experiences.
Defining The Customer Intelligence Value Chain, A 101
With competition increasing, businesses are entering a phase where high quality customer data is more essential than ever.
Customer Data Onboarding 101: Ultimate Benefits, Examples And Why You Need It
Your customer insight needs the power and potential of customer data onboarding. Read on to learn what it is, why you need it, and how to get started.
Balancing Personalization with Privacy: A Marketer's Guide to Data Enrichment in Data Clean Rooms
This article is a marketers' guide to data clean rooms. It explains what they are, how to use them & how to balance privacy compliance with customer data
Data enrichment for customer delight in the age of omni-channel retail
With data enrichment, retail brands can gain a whole new world of insights that can delight their consumers with enhanced customer experiences.
Customer-Centricity Is Taking On New Meanings In 2020 And Beyond. Are Brands Equipped With The Data They Need?
2020 is the year when customer centricity takes the lime light as we head towards a cookieless world. This means that brands must harness fresh and
6 questions to ask your identity resolution partner
Looking for an identity resolution partner to level up your marketing and data game? Ask these 6 questions to be sure you found the right one