Audiences
Why Real World Data Enrichment Is Crucial In E-Commerce Audience
Real-world intelligence is a turning point for e-commerce and with data enrichment, hyper-personalisation is the key to boosting online sales.
Targeting Sports And Fitness Enthusiasts? Here Are 4 Audience Segments For Higher ROI
Calling all Sports brands - Are you going beyond demographic data and targeting real-world sports enthusiasts? If not, you should be.
The Essential Guide to Audience Activation in the Omni-channel Marketing Ecosystem
Marketers can leverage these techniques to navigate through the complexities of audience activation in the omni-channel, data-abundant marketing ecosystem.
Targeting Shoppers For This Festive Season? Look No Further!
It's that time of the year again and we're very excited to share with you some festive audience segments for brands to target holiday shoppers!
Ready to discover who your customers are beyond your universe?
In the cookieless future, data enrichment will become essential for marketers to contextualize their touchpoints with a deeper understanding
Targeting Foodies? Here Are 5 Audience Segments Than Can Add Value
Looking to target foodies? You can now target them and add more value with these 5 delectable audience segments from Lifesight.
Targeting Fashion Retail Shoppers? Here Are 5 Audience Segments For Greater ROI
Targeting fashion retail shoppers? Here are 5 audience segments that Fashion Retail Brands need to target to reach the right consumers
Targeting Ramadan Shoppers? Here Are 5 Lifesight Audiences Segments That Can Add Value
#realaudiences - Targeting Ramadan shoppers? Here are some high-quality audience segments from Lifesight that can help you reach the right people.
Targeting Frequent Travellers? Here Are 6 Audience Segments That Can Add Value
A commentary on the independence of media and measurement and why it holds the key to transparency in marketing. Read more about it here.
Targeting Destination Travellers? Here Are 6 Segments To Start With
The traveling industry is a pot of gold for brands. With these audience segments brands can make hyper personalised campaigns to entice their consumers.
Targeting Car Buyers? Here Are 5 Audience Segments That Can Add Value
Targeting car buyers? Here are some high-quality audience segments from Lifesight that can add value to your campaigns. Read more about this here:
Reaching your Next Customer with Audience Data
The white paper is designed to help marketers make sense of the deluge of audience data, its applications in marketing, challenges that exist with audience
Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders
With changes in consumer behaviour and rapid smartphone penetration, how should auto marketers keep up? Read more to find out:
How To Reach Luxury Shoppers In Japan
Real world intelligence is empowering luxury brands with actionable insights on consumers� personas, affluence and buying patterns.
Introducing Flux Audience Builder
Create your own custom audiences like never before and leverage on an advanced data driven targeting strategy
How to deliver high ROI customer acquisition at scale
Customer acquisition one of the most critical outcomes of all advertising and marketing initiatives. To succeed, brands must invest significantly in data
How to make the most of the OTT advertising opportunity
With new content sources, distribution platforms and more, this ecosystem is transforming. OTT video streaming is at the forefront of this transformation.
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How to Master Omnichannel Shopping Experiences for Your Offline Shoppers
With the correct strategies, first-party data can bring along many benefits, including high ROI. In this article, we deep dive into use cases
Hack your online metrics with better offline audience targeting
Accurate audience targeting is your best bet to boost conversion rates and decrease bounce rates. Get ready to level up your digital marketing
Here Are 4 Audience Segments From Factori To Target Tech Enthusiasts
Here are 4 Audience Segments from Factori to Target Tech Enthusiasts. Use these segments to take your targeting to the next level
E-commerce is now capitalising on Mobile Audiences to boost conversions
With deeper consumer insights with mobile-based audiences, e-commerce businesses and retail brands can take personalised targeting to the next level.
Enhancing brand loyalty with customer data.
At Factori, we believe brand loyalty is far from dead if brands know how to offer the right kind of value exchange to customers. Personalized products,
Back to Basics: Audience Data 101
80% of customers would rather engage with brands that deliver targeted marketing messages. Audience data is a critical data set to
Audience Addressability In The New Normal - How The Industry Is Responding
We are in a new privacy-first digital landscape, and with the deprecation of the cookie, marketers are grappling with new techniques to track and target
