Why are marketers placing their bets on DOOH in 2020?
DOOH is all set to go mainstream in 2020 and real world intelligence is playing a crucial role in it. Which is why marketers are opting for DOOH.
Why Programmatic OOH Will Gain Ground In The Post-Lockdown World
Programmatic OOH has got the best of both worlds! It brings the vast potential of digital advertising while simultaneously removing the known barriers
Introducing ScreenIQ: Data-driven OOH Strategies Made Easy
We are proud to announce the launch of ScreenIQ, our brand new Out of Home Media Measurements, Insights & Planning tool
Location Intelligence Use Cases In OOH And DOOH Campaign Planning
Transforming the OOH advertising playbook with location intelligence - Lifesight
Introducing ScreenIQ, Out Of Home Measurements, Insights & Planning Tool
A brand new Out of Home Media Measurements, Insights & Planning tool-Factori
How Can The Out-Of-Home Industry Leverage Data In The New Normal
By measuring and analysing consumer data, marketers can adapt their business to the current scenario, giving the opportunity for OOH to reach a larger
DOOH And Location Intelligence - A Match Made In Heaven
Pairing location and DOOH would naturally yield higher engagement and purchase after exposure. But that's not all. Read on to find out more.
Enhancing brand loyalty with customer data.
At Factori, we believe brand loyalty is far from dead if brands know how to offer the right kind of value exchange to customers. Personalized products,
Are Luxury Brands In The UAE Maximizing The OOH Opportunity?
Luxury brand advertising demands deep personalisation that delights its consumers. With OOH opportunities, these brands can hyper-target their audiences.
A New Data-Driven Approach To OOH As The World Returns To The Streets
ScreenIQ ï¿½ the OOH planner that marketers need in the post-lockdown era