Measurements

Why the modern data stack supercharges your marketing analytics efforts

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Mobile location tracking will boost in-store customer experience

Tom Gregory talks Mumbrella through how offline attribution technology has evolved and the way it will lead to a better experience for businesses

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Factori Updates Product Superpowers for More Accountable and Efficient Marketing in 2023 and Beyond

Product updates to help brands and agencies to supercharge your marketing efforts

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Is Your Dealership Using Marketing Solutions That Work?

Using the right metrics is essential in effective advertising and footfall attribution is a game changer when it comes to the automotive industry.

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Keeping up with the millennials

Using a combination of readily available online behaviours and purchase intents along with offline insights gleaned via location data, brands have a

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Impact Of COVID-19 On Mall Footfalls In Singapore

In continuation to our COVID-19 analysis series, team Factori decided to analyze the impact of coronavirus on Dubai International Airport footfalls.

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Impact Of COVID-19: Dubai International Airport Footfalls

Despite Singapore's excellent measures, the economic impact is expected to be significant due to the virus. Here is an attempt to quantify this using

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Filling The Measurement Gap In Retail With Footfall Attribution

The time has come to fill the measurement gap in retail and footfall attribution is proving to be pivotal in this process

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DOOH And Location Intelligence - A Match Made In Heaven

Pairing location and DOOH would naturally yield higher engagement and purchase after exposure. But that's not all. Read on to find out more.

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