Data Enrichment

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Factori Publishes Entire Consumer Intelligence Data & API Catalog on Databricks Marketplace & Google Cloud Platform using Data Commerce Cloud™

Factori Publishes Entire Consumer Intelligence Data; API Catalog on Databricks Marketplace; Google Cloud Platform using Data Commerce Cloud™

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Why Identity Resolution Will Be A Part Of Every Marketer's Data Strategy In The Privacy-First Era

In today's privacy-first world, pairing identity resolution with first-party data is the way forward for marketers to reach true personalization

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Why your brand needs a fresh customer intelligence strategy for the next decade

The new normal has tested customer loyalty like never before and brands need to adopt a customer intelligence strategy to drive better customer engagement.

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Why Real World Data Enrichment Is Crucial In E-Commerce Audience

Real-world intelligence is a turning point for e-commerce and with data enrichment, hyper-personalisation is the key to boosting online sales.

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What Is Identity Resolution And What Makes It A Critical Tool For Today's Brands And Marketers

With the recent data boom, brands and marketers have an opportunity to revamp customer experience like never before, with a renewed focus

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The Impact Of COVID-19 On The Out Of Home (OOH) Industry

We know that OOH is here to stay but brands, advertisers and agencies are now forced to take a data-driven approach to optimize their spending and stay

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Three ways to maximize the value of your customer data

Consumers are demanding more from brands everyday and its vital to implement a solid customer data strategy to maximize the value of your customer

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The State Of Consumer Data Privacy In 2020

Adapting to a privacy-first mindset can go a long way in preparing brands and marketers to thrive in this new age. And to do that,

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Ready to discover who your customers are beyond your universe?

In the cookieless future, data enrichment will become essential for marketers to contextualize their touchpoints with a deeper understanding

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Real World Insights on Melbourne Cup Revellers

Here are the insights on this year's Melbourne Cup Day gathered from Lifesight�s data that can help predict attendees' real world behaviour.

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Supercharge Your Holiday Campaigns With These Data Strategies

New year, new you? Whether you're reflecting on how you want to progress in 2022, or whether you're just planning for the holidays,

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Raise the Bar for Your CNY Campaigns with Real World Intelligence

Using Real World Intelligence to target the right audience and boost footfall and sales from Chinese New Year campagins in 2020.

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Strengthen your CPG data strategy with these 3 data enrichments use cases

the CPG space has many challenges when it comes to keeping customers loyal in the era of choices. Data enrichment can truly empower the brands with

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Practical data enrichment applications in Marketing.

Data enrichment plays a key role in the modern marketing and advertising ecosystem. There is no dearth of customer data available to today's marketers.

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Modern customer graph - the secret sauce of sound customer intelligence

The modern customer graph is a living, sentient, real-time database that treats consumers as diverse individuals despite some common attributes.

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Measure DOOH Right with Real World Intelligence

Ramp up DOOH campaigns by integrating footfall attribution and raise the game with Real-World Intelligence

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Factori launches customer intelligence platform to help brands boost their customer data strategy

In today�s evolving climate it is becoming increasingly complex to identify, engage and measure the connected consumer. We are ready to support marketers

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Leveraging Holistic Consumer Profile Data To Help Drive Online Sales

Traditional shoppers are forced to turn to e-commerce, creating a new omnichannel consumer persona. With data enrichment, target the new and old consumers.

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How Well Do You Know Your IPL Fans?

2100 Cr ad revenue at stake in IPL advertising. But how well do brands know the consumers they are advertising to?

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How Identity Will Drive Customer Centricity in a Post-Cookie World

Brands must future-proof themselves with a new focus on mastering customer identity across O2O touchpoints

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How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

Human mobility data is not just about audience insights and segmentation. One of its more critical use cases is in predicting markets, business, and

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How identity resolution and data enrichment can help publishers deliver results for new age advertisers

It is up to publishers to ramp up their content strategy as well as their consumer insight data points using data enrichment and identity resolution for

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How FMCG Can Use Alternative Data To Empower Supply Chain In The Times Of COVID-19

In normal times, FMCG brands could very well ensure that they don�t just meet the essential needs of these neighbourhoods but also deliver a little extra.

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How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

Publishers are perpetually gaining new and anonymous users to their media properties. The process of combining first-party publisher data with other

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How Data Enrichment Drives Higher Ad Revenue for Publishers

External data enrichment is already at the epicenter of a new era of informed, insight-led digital advertising. And apps are maximizing it for higher

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How data enrichment empowers mobile apps with higher engagement and ad revenue

With OTT consumption going off the charts this year, data enrichment is the way forward for OTT players to ramp up their consumer data strategy for

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How Alternative Data is Powering Cybersecurity Platforms

See how location data and other alternative data sets are coming into play in brands� cybersecurity workflows

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How Customer Intelligence Can Help Retail Brands Recover From The Pandemic Slump?

Retail customer intelligence helps brands make better marketing and business decisions to recover from the pandemic slump.

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How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

When CPG brands have activated this data, they can monitor and measure consumer's responses to their ads.

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How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World

Alternative data has the power to drive this advantage for investment firms. Although a new concept in investment circles, hedge funds have used

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Here's Why Human Mobility Is The Best Alternative Data For Financial Services

Decision-making in financial services has always been more data-obsessed than other sectors. Even at a time when other sectors relied on

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Helping The Underbanked By Putting Alternative Consumer Data Into Action

Alternative consumer data can help. Fintech companies and BFSI sector have a huge opportunity with these external data sets collected from online

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Enhancing retail customer experience using data enrichment

Data enrichment is helping physical store brands understand their store footfall trends and customer needs better to give them great experiences.

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Defining The Customer Intelligence Value Chain, A 101

With competition increasing, businesses are entering a phase where high quality customer data is more essential than ever.

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A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?

Understanding from fresh, post-containment lenses which locations, services, and offerings will result in maximum profits based on footfall,

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Customer Data Onboarding 101: Ultimate Benefits, Examples And Why You Need It

Your customer insight needs the power and potential of customer data onboarding. Read on to learn what it is, why you need it, and how to get started.

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Balancing Personalization with Privacy: A Marketer's Guide to Data Enrichment in Data Clean Rooms

This article is a marketers' guide to data clean rooms. It explains what they are, how to use them & how to balance privacy compliance with customer data

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Data enrichment for customer delight in the age of omni-channel retail

With data enrichment, retail brands can gain a whole new world of insights that can delight their consumers with enhanced customer experiences.

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Customer-Centricity Is Taking On New Meanings In 2020 And Beyond. Are Brands Equipped With The Data They Need?

2020 is the year when customer centricity takes the lime light as we head towards a cookieless world. This means that brands must harness fresh and

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Australia's Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

Keep up with the dramatic change in Australia's physical retail ecosystem with Real World Data and evolve with the times.

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Are Brands Ready For The New Post-Pandemic Customer Journeys?

Brands will need a new O2O data strategy to truly understand the post-pandemic consumer behaviour and continue to address their product, service,

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A new era of consumer insights for CPG brands, this time with alternative data enrichment

Sufficient first party data is the missing piece for CPG brands in the consumer journey and alternative data enrichment can help unite

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6 questions to ask your identity resolution partner

Looking for an identity resolution partner to level up your marketing and data game? Ask these 6 questions to be sure you found the right one

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3 Ways Data Enrichment Can Boost Your Conversions This Holiday Season

Data enrichment can dramatically boost conversion rates! We bring you three ways that data enrichment can help you deliver online shopping experiences

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3 Powerful Data Enrichment Use Cases For E-commerce

E-Commerce companies can significantly take advantage of data enrichment due to the sheer amount of customer data available in the open web and within

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